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Sunday, 01/18/2015 7:24:22 AM

Sunday, January 18, 2015 7:24:22 AM

Post# of 87250
The Who's who of ECIG;

1. Newest arrival: Dan O'Neill

The former Campbell Soup Canada president and H.J. Heinz Co. executive has collected tens of
millions worth of salary and stock options since taking on the job of executive vice-president of
brewing operations. (A year later he took the top job as president and CEO of Molson Inc.)
Critics and supporters alike acknowledge Molson changed dramatically under Mr. O'Neill, who
zeroed in from the start on the company's moribund share price
. He had good reason to: his first
year pay packet (which was nearly four times his predecessor's), included a signing bonus of $2-
million which, after-tax, was invested in Molson shares.
Under Mr. O'Neill's leadership Molson energetically hacked at its cost base in his first year, firing
white collar workers and closing the Barrie, Ont. brewery - and dumping the company's longtime
ad agency.
(Please note that after Mr. O'Neill took charge EGIC accounting firm was fired.) Perhaps his most notable accomplishment was to convince the hockey-mad Molson
family to sell the storied Montreal Canadiens and its Bell Centre home to American businessman
George Gillett in 2001. Investors took notice and Molson's shares more than tripled over the
O'Neill era on a stock-adjusted basis.

For investors who bought Molson shares around the time of Mr. O'Neill's arrival, there is little
doubt of his impact on the company

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