Top Shelf Brands Holdings Corp. (DKTS)

[Carini]

For the newbs, DKTS DD re-post:

June 3, 2014 [SEVEN MONTHS AGO!!!]: we "will launch this summer" and we have "obtained the approval of such label by the U.S. Alcohol and Tobacco Tax and Trade Bureau."

June 9: we "will be featuring Besado Tequila at special event tastings this summer prior to the official launch. Distributors will be taking orders in anticipation of making shipments this summer"... and we "will be setting the schedule and alerting all of our shareholder partners of the locations and times of the sampling to be sure that our followers have the first opportunity to try Besado."

June 26: we are "happy to announce at this time that most of our work is complete and we are prepared to launch our flagship products this summer."

August 18: we are "focused on [the] imminent release of the long awaited Besado Tequila."

August 25: we "continue to make strides in bringing the Herbal Infused Besado Tequila to market" and "the process of label and formula approval is the last major step required for us to begin distribution," but it is "a very extensive process and takes an extraordinary amount of time."

September 22: Summer is officially over.

September 24: "final preparations are being made by the company to begin implementing the launch phase" ... "every weekend in October and November, a luxury charter bus will chauffeur tasters to many of the hottest clubs and bars in South Florida, all while enjoying Besado en route to and inside the destinations planned for each 'Top Shelf Experience'" ... "As soon as the promotional schedule is finalized for 'The Top Shelf Experience,' a schedule of events will be posted on the company website, drinktopshelf.com."

Yeah, none of that happened...

And the best part from that September 24, 2014 PR:

"The holiday season is our Super Bowl and we are going to be ready to play."

Game over?

To be fair, we did have 90+MM shares traded the past few days, and three red days in a row to show for it!

Go DKTS!!!