Ah, the good old days.
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Luxeguy Thursday, 12/11/14 12:29:53 PM
Re: None
Post # of 8764
You guys make me laugh. I actually go to the Bevnet conferences I know Barry the editor and chief of Bevnet quite well and he is a personal fan of HJOE. The article was not about featuring HJOE it was about showing what is going on in the category. I set through the conference and I provided the facts on healthy energy shot growth from the conference back in another email. Dream Water is not an energy shot but it was mention etc. Git R Done is shown on page 50 and 78 in the new beverage guide. The just of the article is that healthy energy drinks and the category is expanding. I can tell you this I do know that after the first of the year from what I was told there will be a featured article about Git R Done in CSP magazine which is the largest magazine in the country going to 90K plus cstore owners and chains. Also I inquired yesterday with Veal direct as I pick up the phone and call the guy, I don't just put out statements that are not true. I ask about the FB post about the TV show and here is what he said. Yes that is true it is huge, we are right now in negotiation with a show I cannot mention who it is but there is a large national TV show that has millions of viewer wanting to do a segment on this shot and how it is a total break through as an energy shot and health and wellness drink. He said we are working now with our attorneys and theirs to work out the details and once and if we come to an agreement we will announce. So I think we are going to see a large national TV show do a program about the energy shot. Veal did say they want to film its production etc and they were getting ready to do a large run and trying to work it so the film crew could film it. Also if you look at the company FB they said what pages they were featured on ,but the just of that post was that the category is emerging and that the beverage world is taking notice of what is going on etc. Also it did come out at Bevnet that for the fist time 5hr numbers in some chains have slowed and this is an indication of consumers starting to look for other choices in drinks. 5hr is coke and no 2nd place shot has emerged and as explained in history of beverage there is always and number 1 and a number 2 and I personally believe we can become number 2 but if we number 4 this will still be massive the category is changing and emerging. From all the media and attention consumers are now becoming aware that to much sugar and caffeine is a bad thing for them. This all is setting up nice for Git R Done Energy. I am interested in what show this can be, I assume we will see updates soon if they reach a deal to shoot the segment. I hope this happens as it will be massive for the brand.
