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Tuesday, January 13, 2015 11:17:15 PM
Musclepharm is different than Quest as it has positioned itself as a sports nutrition company, with it's image tied to athletes.
That may be an advantage in itself as Quest's space is very crowded and ruled by Clif Bar and Quest Nutrition.
Musclepharm is up against Cellucor, MuscleTech, Dymatize and Optimum Nutrition which is not so bad as these may have better cost structure and some good relations to some distributors....but very little to offer when it comes to brand image....close to zero imo.
What is particular about Dymatize? the name sounds like a detergent brand. Cellucor? WTF? is this a brand of epoxy glue?
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