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Drink Top Shelf $DKTS Uses Celebrity Branding and Partnerships To Increase Presence In Global Wine and Spirits Market

SALT LAKE CITY, UT / ACCESSWIRE / January 12, 2015 / In the world of advertising and marketing, celebrity branding is an ever-increasing factor. More and more companies are associating their products with the names and faces of celebrities, which, in almost all cases, achieves a positive sales effect that hinges on the consumer's adoration for that celebrity. If customers love the celebrity, they will love the brand name.

Nowhere in current market trends is celebrity branding more important than in the wine and spirits industry. Celebrities as diverse as Justin Timberlake, Dan Aykroyd, and the pop band Hanson, have all developed and promoted their own wine and spirits brands in the past few years. Drink Top Shelf (DKTS) aims to capitalize on these trends in celebrity branding. The fledgling company is developing a wealth of its own licensed products while discovering and producing new ways to promote them online through social media and celebrity association.

As an up-and-coming, innovative company in the 21st Century wine and spirits industry, DKTS the importance in using innovative new techniques to market its stylish brand.

But the Drink Top Shelf's strategy is multi-faceted. DKTS offers major brand quality and exclusivity at a minor cost to investors. Not only are Top Shelf's brands ready-made for sophisticated, informed consumers, but a couple of recent acquisitions have provided the company with proprietary U.S. ownership of some second-to-none products with near-limitless market potential. One of these recent acquisitions will should soon be paying off for DKTS with the company launch of its Besado Tequila.

The company recently announced that it has forged a partnership with Louisville-based Big Tent Group as a means of growing global exposure and increasing sales for Besado. With plenty of overseas resources and a crack team in marketing and development, Big Tent Group stands to be a major asset for DKTS going forward.

Besado's upside potential in untapped U.S. markets is just one of several X-factors within Top Shelf's unique product base, and the company retains exclusive rights to import and sell the brand in the United States. Big Tent Group's task of marketing Besado should not be overly difficult based on Besado's major selling points: one particular upside is its widespread market-tested appeal to females, who make up a large, up-and-coming demographic of wine and spirits drinkers, with an emphasis on tequila in particular. But in terms of hard numbers, DKTS values just the initial run of two of its proprietary Besado flavors at 1.3 million, which will yield a gross profit margin of over 45%.

But Besado is not Drink Top Shelf's only major brand in its product arsenal. Within the next two to three years, Top Shelf plans to fashion and release no less than six nationally recognized-brands within the categories of champagne, tequila, and bourbon, with the potential to reach its goal of as many as 10. Its marketing strategy includes not only the standard print, digital, social media, and all the usual channels, but also branches into outreach programs like trade shows, tastings, billboards, and open houses.

While building its global brands through vineyards in Italy and distilleries in Holland, the company will also target health-conscious consumers by offering an array of organic spirits. Through the aforementioned goals, Top Shelf Brands Holdings will be able to increase brand awareness and grow margins for its clients at the retail level, while still providing exceptional to front-line consumers.

Investors looking for a entry into the wine and spirits industry need look no further than DKTS, a company whose innovative celebrity-based marketing and impressive licensed catalog of products should be a new force to reckon with in the industry.
http://finance.yahoo.com/news/drink-top-shelf-dkts-uses-120000107.html