Electronic Cigarettes International Group Ltd fka ECIGQ

[MONEYMADE]

BERNIE-UK THIS HAS A DATE: Information Concerning the Proxy Materials and the Special Meeting

Proxies in the form enclosed with this Proxy Statement are being solicited by our Board of Directors for use at the Special Meeting of our Stockholders to be held at 9:00 a.m. (Eastern Standard Time) on February , 2015, at the Company’s headquarters at 14200 Ironwood Drive, Grand Rapids, Michigan 49534, and at any adjournment thereof. Your vote is very important. For this reason, our Board of Directors is requesting that you permit your Common Stock, par value $0.001 per share (“Common Stock”), to be represented at the Special Meeting by the proxies named on the enclosed proxy card. This Proxy Statement contains important information for you to consider when deciding how to vote on the matters brought before the meeting. Please read it carefully.