Sunday, January 04, 2015 6:03:50 PM
•••>StreamTrack's RadioLoyalty offering is quite impressive. Here's what led me to that conclusion:
On the surface, the user is presented with a wide selection of content categories (i.e. Classical, Rock, Top40, Country, etc). But dig a little deeper, and one will find a wide selection of sub-categories.
For example, within the 'Country' category is Americana, Bluegrass, Classic Country, Cowboy, Hit Country and Honky Tonk. Similarly, within the 'Jazz and Blues' category, one will find many choices, including Big Band, Blues, Jazz, Modern Jazz, and Smooth Jazz.
They have also provided an ample offering for those of hispanic descent; the 'Mexico' category offers the following sub-categories: Espanol, Latin, Ranchera, Regional Mexican, Romantica, and Tejano. Which is just plain smart business, since the hispanic population represents a sizable potential listening audience - more than 50 million in the U.S. alone (and growing).
Within many of these sub-categories is a long list of individual stations. For example, here are some of the stations within the 'Latin' sub-category of the 'Mexico' category:
I'm not sure how many are familiar with the expression 'show horses vs. work horses'. But from what I can tell StreamTrack (STTK) is definitely a work horse. And while the products/services of many OTC companies are properly characterized as 'a whole lot of sizzle and no steak', STTK not only provides the sizzle, but they deliver the prime cut filet as well.
And here's one other thing to consider. Devices such as Google's chromecast have expanded the potential listener market for operators in the radio internet space such as STTK (StreamTrack), as has the ever-growing base of smart TVs out there. StreamTrack (STTK) may very well be the right company, at the right moment in time, to capture lightning in a bottle.
As always, simply my opinion.
STTK
On the surface, the user is presented with a wide selection of content categories (i.e. Classical, Rock, Top40, Country, etc). But dig a little deeper, and one will find a wide selection of sub-categories.
For example, within the 'Country' category is Americana, Bluegrass, Classic Country, Cowboy, Hit Country and Honky Tonk. Similarly, within the 'Jazz and Blues' category, one will find many choices, including Big Band, Blues, Jazz, Modern Jazz, and Smooth Jazz.
They have also provided an ample offering for those of hispanic descent; the 'Mexico' category offers the following sub-categories: Espanol, Latin, Ranchera, Regional Mexican, Romantica, and Tejano. Which is just plain smart business, since the hispanic population represents a sizable potential listening audience - more than 50 million in the U.S. alone (and growing).
Within many of these sub-categories is a long list of individual stations. For example, here are some of the stations within the 'Latin' sub-category of the 'Mexico' category:
I'm not sure how many are familiar with the expression 'show horses vs. work horses'. But from what I can tell StreamTrack (STTK) is definitely a work horse. And while the products/services of many OTC companies are properly characterized as 'a whole lot of sizzle and no steak', STTK not only provides the sizzle, but they deliver the prime cut filet as well.
And here's one other thing to consider. Devices such as Google's chromecast have expanded the potential listener market for operators in the radio internet space such as STTK (StreamTrack), as has the ever-growing base of smart TVs out there. StreamTrack (STTK) may very well be the right company, at the right moment in time, to capture lightning in a bottle.
As always, simply my opinion.
STTK
Join the InvestorsHub Community
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
