Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Assault as a name of a core product doesn't work for a supplement company with aspirations to become every athlete's sports nutrition company and for a company endorsed by Tiger Woods.

The product name worked fine for Musclepharm when UFC was the core attribute of the brand.

Now, Musclepharm needs to reposition the brand to the mass market, beyond the UFC brand image.

To me, Combat, Reconn, Armour are all cool names that got broad appeal..For a brand that is purely associated with UFC ...Assault is a great name. However, Musclepharm is repositioning itself for the mass market. So,I would reserve the Assault name for a pre work out powder that exclusively target the hardcore athletes... for some extra strength testosterone boosting powder.

For a more universal pre work out powder, I would pick a name that is a little less controversial.