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Re: HeardingFootSteps post# 29872

Thursday, 01/01/2015 10:40:58 PM

Thursday, January 01, 2015 10:40:58 PM

Post# of 38564
This is quite impressive, HeardingFootSteps. Especially considering that it was delivered by an OTC company. Now it is making more sense why the recent operational and financial metrics for STTK have been improving significantly.

Integration with Opera Software's Admarvel Advertising Platform with ad serving technology supporting display and rich media including video

-A completely redesigned interface

-Navigational pages including: about, now playing, stations, search, favorite and my account

-Greater flexibility to support multiple stream formats including AAC+ and MP3

-Support for multiple bit rate streams including 64K and 128K

-Increased functional stability resulting in better user experience

-Improved audio quality

Michael Hill, CEO of StreamTrack, said, "In addition to superior listener experience from the optimized interface and larger station display, we have implemented a key step in our plan of greater mobile monetization of our listener base. We looked at multiple options in evaluating the best advertising platform, and Opera Software was the clear winner. Its technology is impressive and its AdMarvel platform is being utilized by some of the top brands in the world including CBS, the Discovery Channel, Pandora and T-Mobile. We plan to release the new iOs App over the next week and we look forward to rapid mobile growth in listeners and revenue."



STTK

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