there you go ...very deliberate iffy wording Reverse Stock Split will become effective on the date that we file… We intend to file the Amendment… following the date on which… Our failure to provide such notice may constitute fraud under Section 10 of the Exchange Act Our failure to provide such notice may constitute fraud under Section 10 of the Exchange Act. this quote concerns notice to FINRA according to their filing, the ball should start AFTER they send stockholder notice, usually through your brokerage, seldom is it sent direct mail