Advanced Technetix, Inc (fka AVXN)

[ANESRI]

DD :IPTV Must Win Consumer Praise
IPTV is the new kid on the block and it must prove itself to the masses and must surpass established digital broadcast methods. Drawing the consumer away from conventional digital broadcasting will require a substantial effort.

Applications are crucial in defining IPTV's precedence over conventional digital television. Although the implementation of supplementary features will take and require a considerable investment of both time and money, taking these risks will allow this technology to prevail.

Companies, such as Accedo in Sweden, focus on entertainment applications. The consumer currently controls only the output of the television. Accedo entertainment software in an IPTV set-top box equipped television will allow active participation in games, karaoke, comics and quizzes.