Sunday, December 28, 2014 11:22:42 AM
It will take some time to develop the distribution approvals in the countries of record. Marketing strategies need to be developed, government registrations need to be approved, sales teams need to be trained etc… This should be relatively easy for a company the size of Fresenius Medical Care, with the exception of registrations; Cytosorbents gave them 6 months to complete this. Personally I think it will be much quicker to complete than six months.
With this stated think about this:
Fresenius Medical Care owns a lot of hospitals and clinics in Germany. Cytosorbents is handling the distribution in Germany in house. Don’t think for a moment that Fresenius will hinder their hospitals from using the filters in their hospitals, in fact they will demand their use companywide for all indications possible. This relationship will make Cytosorbents job much easier in the Fresenius establishments. This could be going on as we speak; sales could ramp up very quickly…
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