IF the company is going to be bought out, they are not stupid. They see their rapid growth in just a few years and know just how much more the potential is. If $200M is projected for 2015, and possibly more brand purchases, what's to say ECIG can't make $500M in 2016? Debt won't be an issue. If they will be making that much $, debt will no longer ever be an issue. As when any company starts to grow, debt commonly happens. You need to spend $ in order to make it back 10 fold in the next few years. It's not rocket science. So if a buyout were to occur, I can't see them taking anything less than half a billion dollars. Every year they are growing exponentially. Hell even half a billion might be a low ball offer because by 2017-2019, what if they will be making half a billion in revenue? If a big tobacco company REALLY wants to get ECIG, they will for the right price.