HOW RETAILERS USE OUR SERVICE
Our TitleMatch DVD On-Demand service is used in conjunction with computer hardware that is provided by retailers. Each walk-in store installation of our service includes a behind-the-counter TitleMatch Factory(TM) to produce DVD orders and an optional TitleMatch StoreFront(TM) touch-screen and display rack to promote available products to consumers. The TitleMatch
Factory can be used by web retailers at their distribution centers and is scalable in production capacity to meet volume requirements. To process an order from the TitleMatch Factory at retail stores, authorized personnel enter a user-specific password and product order number. At website distribution centers, orders are processed electronically based on website purchases. Once initiated, the TitleMatch Factory automatically connects to our rights management server via a secure Internet connection to register the order and receive a one-time product decryption key. The decryption key is used by the Factory to automatically release the selected product onto a DVD/CD disc and print title-specific graphics onto the surface of the disc and package cover and separate promotional sheet - each of which are placed inside a DVD case.
For most titles, the entire process takes from three to eight minutes, depending on the content size of the product being produced. Orders can be produced in quantities for display on sales racks or individually at the time of sale. We use the latest DVD/CD recorder technology and our service can be scaled to handle larger volume sales by integrating multiple DVD/CD recorders that process orders simultaneously. A standard two DVD/CD recorder can produce an average of 34 single CD orders per hour and approximately 15 single DVD orders per hour. Products can be made in advance of anticipated sales for display on retail racks, or as single-item orders.
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