I'm still researching this one after seeing a lot of hype over the last few days. I just didn't really see the sense of releasing a bunch of Christmas stations on Christmas day unless you have a strong lead up with marketing.
It's like opening an ice cream shop on the first day of Winter. Or a ski shop in the Spring. I get that they might be successful stations next Christmas season but 25th Dec has to be the worst date to announce surely?
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