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Friday, December 26, 2014 11:50:43 AM
Minerco Resources Chairman & CEO Issues Letter to Shareholders Regarding Q1 of FY 2015
3 days 18 hours 41 minutes ago - DJNF
Minerco Resources Chairman & CEO Issues Letter to Shareholders Regarding Q1 of FY 2015
HOUSTON, Dec. 22, 2014 (GLOBE NEWSWIRE) -- Minerco Resources, Inc. (OTC:MINE), the parent company of Level 5 Beverage Company, Inc. a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands issued a letter to its shareholders from Chairman & CEO, V. Scott Vanis today. The letter follows:
Dear Shareholders,
We had a very busy, productive and exciting Q1 of FY 2015. We launched the hottest new "good for you" product, VitaminFIZZ(R), in Southern California (SoCal) and New York City (NYC), acquired our SoCal distributor, Avanzar Sales and Distribution (Avanzar), and realized substantial financial gains highlighted by over $503,000 in top line revenues.
We all have to remember (as I often forget) that we are only 100 days into the VitaminFIZZ launch. According to our expert beverage partners and advisors, what we have accomplished in 100 days is nothing short of impressive. So take a minute to pat ourselves on the back, but now back to work. We are barely getting started!
VitaminFIZZ Highlights
As of last week, VitaminFIZZ(R) was available in more than 825 locations in SoCal and NYC. By the end of the current quarter, ending January 31, 2015, more major chain placements will be added to this already impressive list. See the VitaminFIZZ store locator for details. In preparation for the addition of these new key accounts, the majority of VitaminFIZZ new label inventory has been purchased by Avanzar in SoCal.
Other key events for VitaminFIZZ include the planned Spring, 2015 expansion into the United Kingdom (UK) and the addition of Advantage Sales and Marketing (ASM) to the impressive list of VitaminFIZZ partners.
Avanzar Highlights
Avanzar has been very productive in the last 90 days as well. In addition to rapidly expanding the VitaminFIZZ locations, including over 200 Walgreens and a few more additional major chain placements, Avanzar has greatly enhanced its portfolio of products (including Popcornopolis, Fruzinga and many others). Just as important is the fact that Avanzar has increased its footprint in SoCal, and Avanzar has greatly expanded its sales and brokerage business to successfully include large key account chains in its territory. This geographic and brokerage accounts expansion will continue and is essential to the execution of our business model.
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