I'm sorry but you are so far off base. Mark attracts gamers, age 33ish and below. These are kids that grew up in the 80's, the NES generation and after. This is a very large sub culture that thrives on these youtube stars like Mark, Pewdiepie, Angry Video Game Nerd etc and it is this demo that follows comics. Check out places like IGN. The fact that you don't know or get this means that you are either older, or not part of this nerd culture. I know because I am heavily, and have been for many years. You may be an investor, but your understanding of this demo and why Mark is so important is way off.