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ERBB- great news for this sector Chart of the Week: The Impact of a Holiday on Marijuana Sales in Washington State
Tags: marijuana sales, recreational marijuana, Washington State cannabis
COTWDec22 1024x594 Chart of the Week: The Impact of a Holiday on Marijuana Sales in Washington StateBy Jennifer Mann

How much can a big holiday impact a recreational marijuana shop’s business?

A lot, as evidenced by a breakdown of retail cannabis revenue in Washington State over the course of an average week vs. Thanksgiving week.

Sales hit $3.65 million during the holiday week this year, up about 30% from $2.8 million for the average week between September and the end of November, according to data from the state.

Washington retail stores also hit their biggest day of the year on the Wednesday just before Thanksgiving, racking up more than $1 million in sales. That compares to roughly $400,000 for an average Wednesday.

And the day after the holiday also provided a “Black Friday” boost, with sales exceeding an average Friday by more than $220,000.

Not surprisingly, though, sales dropped off on Thanksgiving itself, totaling about one-fourth the volume of an average Thursday.

Given the impressive overall numbers around Thanksgiving, retail stores could see a huge spike this week with Christmas looming.