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Thursday, December 18, 2014 8:39:48 AM
Regards,
Former Navy Corpsman
Item 8.01 Other Information
1. The Company is currently finalizing its strategic sales plan. The strategic plan is used by the Company to coordinate its sales and marketing functions to drive customers to its products. Currently, the Company is looking at a 3-phase rollout process.
Phase 1: rollout with one division of a membership store (i.e. Costco) and then proceed to expand throughout the other divisions. The Company has internally used Costco as a possible customer for its first phase.
Phase 2: introduce the product to convenient stores such as 7-11. The Company prefers the convenient store model because the number of convenient stores is significantly higher than traditional retail grocery stores. For example, 7-11 has 54,200 stores in 16 countries of which 10,400 are in North America. These stores provide a large footprint in North American but also allow was easy expansion internationally.
Phase 3: This phase consists of placement of the Company’s products in Walmart and/or Target.
The Company is still finalizing it strategy and is preparing for deliveries to begin March 1st or April 1st.
2. On December 1, 2014 the Company placed its initial purchase orders, through SouthCorp Capital, supplies for the initial product deliveries. The supplies typically take 4-6 weeks from ordering date to arrive. As such, the Company will begin ordering supplies to satisfy up to 3 months of orders.
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=10337164
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