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Tuesday, December 16, 2014 7:07:40 AM
Musclepharm is a great company with a few fixes.
Musclepharm probably spent a little plenty on the Tiger Woods endorsement being such a small company....but I guess it might pay off if it can capitalize on the name through a separate line of products.
I'm not too much of a gambler and initially I wasn't too intrigued by the news of the Tiger Woods tie up...but as long as Nike supports Tiger Woods, I guess he got some value as a name.
The Fitmiss brand is not my cup of tea...I think it hurts Musclepharm's branding efforts which is quite unfortunate.
The GNC shelf with the lame Fitmiss banner: "Strong is the new Sexy!" ..that doesn't help Musclepharm selling the MP line or Arnold line.
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