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Monday, December 15, 2014 8:08:20 PM
Really, Musclepharm needs to strengthen the brand by extending it, instead of coming up with new names that are weak.
Under Armour, Nike, Apple and Musclepharm....really these are great brand names....We don't need any other names.
Having an Arnold line along with a Tiger line....more power to the brand, more reach....that's cool with me.
Learn from the mistakes of Gatorade...figure out what didn't work about the Tiger Woods products and don't make the same mistake.
I'm beginning to think that legends got just as much branding power as current stars....just look at George Foreman and Michael Jordan...their branding value increased after they retired from sports. Perhaps Musclepharm can learn something from these in their approach to Tiger Woods.
just my 5 cents...
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