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Alias Born | 02/27/2014 |
Saturday, December 13, 2014 8:29:07 PM
The Fitmiss brand needs a lot of revamping though...Musclepharm needs to come up with something most women would like to buy. Take a look at Lululemon, Luna, Isopure, Kind, Whole Foods Market and Apple as well...Understand what women really like about a brand and then combine that with what you know about performance sports nutrition.
Musclepharm doesn't need to sell for $5-10 million a year to women...it should sell for $50-100 million.
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