Minerco Inc (MINE)

[vegaslocal]

Good news is I did some recon. I drove to California over Thanksgiving and dropped in on Walgreen's #7070. There it was, the Fizz, sitting in the open cooler at the entrance of the beverage isle. They were retailing it for $0.99. Good news is Sparkling Ice was on sale @ 3 for $3.00. This means we are stealing market share from Sparkling Ice and forcing Walgreens to drop Ice prices to move the product. Not only that, but they are trying to move three bottles of Ice per transaction to add the perception of value, but really that means they are trying to move a stagnating product. The Fizz is melting the Ice. IMO