Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Musclepharm is great brand, Fitmiss not so much.

Really, the Fitmiss brand should be discontinued in my opinion.

There are credible women oriented sports nutrition brands out there like Isopure, Luna, Kind and Zing...These brands speak to women.

If you want to be the athlete's company and nothing else..well, then who told you that you needed a separate brand for women?. Musclepharm should extend the brand and make "a line" for women. Clif bar had to make a separate brand Luna for women because the Cliff bar brand is too masculine. Musclepharm doesn't have that problem, it could easily be extended to women...just change the colors and the products that that line.

Musclepharm could add somebody credible as endorser for women and that's it.

The slogan is terrible: Strong is the new Sexy! C'mon! that's bullshit!

The Fitmiss brand, website and products are typical for the sports nutrition industry where you find many companies that don't have a clue about marketing. You can actually hire people that are good at these things.