Old Copper Co. Inc. (f/k/a CPPRQ/JCPNQ JC Penney)

[chaostrader]

In order for JC Penny to turn it around they'll need to become a total discount store.
Focusing on high quality private label apparel lines.
This would yield higher margins while generating demand. JC Penny's needs to go after consumers of Burlington Coat Factory, Old Navy type of retail stores.
JC Penny could be the next Walmart.

This is what Traders Joe has done in the food market industry.

At this point, JCP is not in sync with consumers trends and spending behavior.

JCP is like a hamster in a wheel, spinning in circles

JMO