mCig, Inc. and VitaCig, Inc. Launch First Retail Location At World Renowned Dolby Theatre in Hollywood
BEVERLY HILLS, Calif., Dec. 11, 2014 (GLOBE NEWSWIRE) -- mCig®, Inc. (OTCBB: MCIG) ("mCig"), a technology company, is pleased to announce that the company together with its 47% owned affiliate VitaCig, Inc. will be launching a jointly operated retail outlet at the world renowned Dolby Theater (formerly known as the Kodak Theatre) located in the heart of Hollywood alongside the "Walk of Fame", at the Hollywood & Highland Mall.
This high-traffic area draws nearly 18 million visitors per year and over 100,000 cars per day. The Dolby Theatre also hosts some of the most important red carpet events and galas including studio movie premiers, the Grammy's, and the Academy Awards (Oscars). The specific location for the mCig/VitaCig store has been strategically placed directly in front view of the Hollywood sign where thousands line up everyday for photos of this world famous view. The retail location is directly in front of Starbucks, centered in the smoking section, and across from Lids sports shop and will be opening for business tomorrow December 11, 2014.
"I am very excited to be launching our first retail location in such a prime high-traffic area, directly in front view of the famous Hollywood sign. We will be leveraging the healthy LA lifestyle for promoting both VitaCig and mCig products. The Vitamin Vaporizer has taken off amongst the health conscious Hollywood elites, and this store will help us get it in front of thousands from around the world everyday. The beautiful VitaGirls will be on staff seven days a week, educating the masses and our personalized laser engraving machine should act to fuel sales with tourists. We will be rolling out several more of these high foot traffic locations nationally this year. "
- Al Santos, CEO of VitaCig, Inc.
"For mCig, Inc. this first location marks our entrance into direct-to-consumer high value distribution. We view the Dolby Theatre as the perfect place to help promote VitaCig and mCig products to a global population. As people discover the benefits of our products they will return home and share them with their friends and family creating a virtuous cycle and network effect. We are looking to make the VitaCig and mCig products part of the memorabilia experience of visiting the infamous Hollywood Walk of Fame much like other great American products have done in the past."
- Paul Rosenberg, CEO of mCig, Inc.
