NanoTech Entertainment Inc (NTEK)

[Krisandtilly]

Ntek $$$.00 but firms like NanoTech showed how they could repurpose – not upscale – entertainment that looks like native 4K and smoothly streams to the home's typical 10mb broadband connection.

Big Screens, Bigger Beauty

While the smart home is starting to get traction, the big (really big) noise at CES was 4K UHD TVs. Not certain why I want a bendable, curved TV screen, but still the imagery was awesome.

Cable folks (who have been steadily losing customers) were quick to say 4K content wouldn't be delivered in volume for years. But broadcast folks said it was a whole different picture from the 3D fervor that went nowhere except in the theater.

Already Netflix, Hulu, Amazon, Ultraflix, YouTube and others have said they have a strong and rapidly growing offering of native and repurposed (not merely upscaled) content for the consumer and the screen folks were happy to show you the dramatic difference at CES




Video Beauty – 4K UHD screens – large and small – were almost everywhere at this year's CES. Cable companies have been quick to point out 4K content isn't widely available (and won't be on their pipes for years) but firms like NanoTech showed how they could repurpose – not upscale – entertainment that looks like native 4K and smoothly streams to the home's typical 10mb broadband connection.

I talked briefly to a senior executive at Fox about the availability of 4k content, and he said it would be available pretty quickly to consumers--first as OTT (over the top or via the Internet) then satellite, broadcast and ultimately cable.

He pointed out that all of the new sets are Internet-ready smart sets, so while people may be dropping their cable video services, they're still keeping their cable Internet service (of course, broadband people want you to end that relationship as well).

There were plenty of OTT streaming media boxes shown at CES, but the only 4K streaming media solution we saw was the Nuvola from NanoTech.

For under $300 it also handles video games as good as my kids' Xbox and PS4, and does all of the Android stuff the Lenovo living room PC does for a lot less and streams 4K content.

Heck, the UHD streamer and UHD set even improve regular "old" HD content.

But as DreamWork's Lincoln Wallen said, content is still king and younger viewers want it on their terms not on yestereyear's cable/network linear fashion.

As much as they showed off the beauty of their huge screens; Samsung, LG, Sony and others were talking up the content folks who were offering up free, fermium and VOD (video on demand – paid) content from all the studios and content owners.

Of course, the cable folks piped up that they'll be delivering their 4K content to the folks who stick with them ... soon.

http://globalprintmonitor.info/en/editorial/publishing/278-weathering-the-battle-for-eyeballs-mindshare-hearts-souls