Sure Trace (SSTY)

[johncee]

By Johncee1
Suretrace Security – From the beginning in 2003 to a transition period in 2004 and the transformation of the company in 2005.

Suretrace Security bought the Canadian company Identex in 2003 with the idea that they would market their s-dna taggant to Canada and the United States. Their initial marketing strategy was to offer loss prevention and industrial security products. Then they altered their marketing strategy to channel partner distribution strategy as opposed to direct sales. To this end, Identex has completed national distribution agreements with the Commissionaires (of Canada) and with ToolWatch Corporation of Denver, CO. Shortly after that the company changed its marketing strategy to go after the anti-counterfeting brand authentification and security market throughout Europe, Asia, Africa and the Middle East. The gross margins in loss prevention were about 68% while margins in authentification are much higher. . The Washington Anti Counterfeiting Coalition has determined that the cost of fraudulent replication of assets amounts annually too more than 1 trillion dollars (USD) worldwide.
The company stated that there are five other companies sell "coded" fluids. However, none of these companies possess portable scanning technology and as such require their clients to use a test called "laser ablation" to prove ownership. The most active of these companies, ISOTAG of Texas, uses a color shifting UV (black) light technology. While accurate, the UV technology is expensive and stationary. In addition, as their coded fluid is organic in nature it sits on top of the surface and fades over time under natural light. Identex has a significant advantage over this technology, as its product is inorganic, bonds with the asset on a molecular basis, will never fade, and is readable with a relatively, inexpensive portable scanner. As such Identex considers itself as a new market category.
To manage this diverse market opportunity Suretrace has broken Authentication into the following subgroups: Government Services, Industrial Authentication and Brand Authentication.
Government
Since September 11th, governments around the world have established significant budgets to augment their security efforts. Identex's products can be used in passports, immigration documents, currency, personnel identification badges, contracts, airspace security, etc.
Industrial Authentication
Industrial authentication provides industries such as automotive with the ability to determine legitimate parts as opposed to "knock-off" parts. False warranty claims and legal liability suites are a major concern for corporations. Industries such as aerospace and high-pressure valve producers are required to test component parts on a routine basis. Art collections, lottery tickets, casino checks and playing cards, gem certificates, the gems themselves all require positive verification.
Brand Authentication
Most, if not all, major brand names from soda pop to clothing, to sporting goods face significant problems due to the fraudulent replication or outright theft of their products.
The largest hurdle to effectively capture this market opportunity(s) has been the lack of quick and positive authenticate in the field. Telling a border guard who suspects a shipment of goods to be fraudulent that authenticating the shipment might take days if not weeks is simply not feasible. The combination of Identex's taggant and Niton's scanner meets the immediacy needed is the perfect if not ultimate solution.
Niton's scanning technology has a built-in database that allows for specific information to be permanently tied to a particular formulation of taggant. This information could be date of issue, ownership, purchase order number, shipping detail, expected location, etc. This database can be updated "on the fly" by a field investigator. The built-in database can be connected to a larger central database via direct dial-up, cell phone, or satellite communications. This allows for two-way communications so that a field investigator can download new taggant signatures along with associated database information as well as uploading their findings in the field.

During 2003 Suretrace Security worked on developing the s-dna technology and the marketing of it. In May of 2004 the company fired their old accountant and hired a new accounting firm Grant Thornton LLP. AT the same time the company issued a code of ethics for senior financial officers and the principal executive officer of Suretrace Security Corporation.
This is the time period when I believe Mr. James Mackay realized he had a big problem on his hands. He had financial officers and executive officers of the company trying to destroy the company and steal the technology and clients.
On May 26th, 2005 the company hired a new President and CEO Michael Cimino. Mr. Cimino will coordinate and oversee the structure of any resulting relationship between the company and its Chinese partners.
From the period in 2003 when Suretrace acquired Identex and proceded to market the new technology to 2004 when Suretrace had to fire existing executives that were trying to destroy the company and then to 2005 when Michael Cimino came on board and signed a JV agreement with our Chinese subsidiary and proceed to go after the China market for anti-counterfeiting, brand authentification and security products.
So within a period of 3 years the company has transformed itself from a company that was looking for new technology to one that found it and has been successful in marketing this technology to the government and industry in China.
In 2005 as you will see in the 2005 press releases that relate to China contracts and cooperation agreements the company has successfully put together the foundation for future contracts in China.
In 2006 after setting the foundation the company acquired two shell companies that they plan on using to set up TPID US and TPID Europe. They have also put three individuals in place that can continue to develop the technology and market it worldwide. These three individuals are Richard A Bendis, Frederick J Young and John G Voeller.
Quote from John G Voeller:
"The problem of counterfeit goods of all kinds has always been with us and the impact of its growth is accelerating. The need for an accurate high-speed identification of goods as original in quality and source is equally critical. None of the traditional technologies of identification of goods is sufficient to perform these functions. True Product ID has taken a different tack to open the opportunity for true validation and verification," comments John Voeller.
Quote from Fredrick J Young:
"Having dedicated a career to China affairs, I have a profound admiration for the extraordinary mutual respect and friendship that Chairman James MacKay has worked so hard to cultivate with China. Counterfeit pharmaceuticals, automobile and airplane parts, and consumer products have injured or killed countless people around the world. No other company is better positioned to halt the spread of counterfeiting worldwide than TPID and to establish a Global Anti-Piracy Standard that will not only help save businesses and governments billions of dollars but will more importantly also help save lives."
Quote from Richard A Bendis:
"This is a great opportunity to develop True Product ID globally. The technology, the industry, the potential market product growth, and the entrepreneurial spirit of the company attracted me to this venture. I am especially pleased that True Products ID will become a Philadelphia-based company and there will be job growth and expansion in the future that will further strengthen Philadelphia's position in the global Knowledge Economy," stated Bendis.
The following is a brief history of the company since 2003. Its products and marketing strategy and press releases as they relate to the China market.
The beginning of Suretrace
On January 29, 2003, the Company acquired all of the issued and outstanding shares of Identification Technologies Inc., a private Alberta corporation ("Identex"), in exchange for 1 million shares of the Company's Series B Preferred Stock. Immediately following the acquisition of Identex, the Company changed its name to Sure Trace Security Corporation.
Identex manufacturers a chemical formulation known as "taggant", which is forensic fluid often likened to DNA. Once applied to the surface of literally any asset (tools & equipment), it actually sinks beneath the surface and bonds with the asset on a molecular basis. Removal of the mark is extremely difficult without obvious damage to the asset. The taggant can withstand extreme abrasion, extended baths in acids and solvents, and even 3,0000F (2,4000F melts glass). Once applied, ownership can be guaranteed with certainty. For example, two identical assets owned by two different companies can be correctly identified as to which asset belongs to which owner with 100% accuracy, 100% of the time.
(Old) Marketing Strategy
Prior to its acquisition by Sure Trace, Identex sold Loss Prevention products throughout Canada on a direct sale basis. Identex's client list is impressive and includes such major corporations as Bombardier, Ford Canada, GM Canada, Stelco Steel, Irving Oil, Imperial Oil, Toronto Transit, and Atomic Energy of Canada to name a few.
Sure Trace has significantly altered Identex's distribution strategy by introducing a channel partner distribution strategy as opposed to direct sales. To this end, Identex has completed national distribution agreements with the Commissionaires (of Canada) and with ToolWatch Corporation of Denver, CO. Identex is currently negotiating with several additional firms for distribution agreements on an international scale.
This distribution model for Loss Prevention provides Identex with several significant advantages over direct sales. It has often been said that "people buy from people but they generally buy from people they like and trust". Using existing security firms or firms with a complimentary product or service provides Identex with a large existing sales force that has access to a large existing client base that knows and trusts this sales force. Moreover, as this sales force is a third party to Identex, selling costs and expenses are borne by the distribution channel partner until a sale is actually completed. The following examples will elucidate our strategy
(New marketing strategy)
Identex intends to replicate this distribution strategy throughout Europe, Asia, Africa and the Middle East.
While gross margins on Loss Prevention sales average sixty eight percent (68%), margins in Authentication are higher. Identex has elected to initially focus on Loss Prevention as this strategy facilitates a geographically broad distribution of portable scanners, which forms a central core to the ultimate success of Authentication. The benefits of the broad geographical distribution of scanners are described in greater detail below.
Authentication involves positive proof of origin, right to hold, or outright ownership of an asset. These assets can include documents, gems, component parts, and of course brand name finished goods. The Washington Anti Counterfeiting Coalition has determined that the cost of fraudulent replication of assets amounts annually too more than 1 trillion dollars (USD) worldwide.
Identex-A New Market Category
Globally five other companies sell "coded" fluids. However, none of these companies possess portable scanning technology and as such require their clients to use a test called "laser ablation" to prove ownership. The most active of these companies, ISOTAG of Texas, uses a color shifting UV (black) light technology. While accurate, the UV technology is expensive and stationary. In addition, as their coded fluid is organic in nature it sits on top of the surface and fades over time under natural light. Identex has a significant advantage over this technology, as its product is inorganic, bonds with the asset on a molecular basis, will never fade, and is readable with a relatively, inexpensive portable scanner. As such Identex considers itself as a new market category.
To manage this diverse market opportunity Identex has broken Authentication into the following subgroups: Government Services, Industrial Authentication and Brand Authentication.
Government
Since September 11th, governments around the world have established significant budgets to augment their security efforts. Identex's products can be used in passports, immigration documents, currency, personnel identification badges, contracts, airspace security, etc.
Industrial Authentication
Industrial authentication provides industries such as automotive with the ability to determine legitimate parts as opposed to "knock-off" parts. False warranty claims and legal liability suites are a major concern for corporations. Industries such as aerospace and high-pressure valve producers are required to test component parts on a routine basis. Art collections, lottery tickets, casino checks and playing cards, gem certificates, the gems themselves all require positive verification.
Brand Authentication
Most, if not all, major brand names from soda pop to clothing, to sporting goods face significant problems due to the fraudulent replication or outright theft of their products.
The largest hurdle to effectively capture this market opportunity(s) has been the lack of quick and positive authenticate in the field. Telling a border guard who suspects a shipment of goods to be fraudulent that authenticating the shipment might take days if not weeks is simply not feasible. The combination of Identex's taggant and Niton's scanner meets the immediacy needed is the perfect if not ultimate solution.
Niton's scanning technology has a built-in database that allows for specific information to be permanently tied to a particular formulation of taggant. This information could be date of issue, ownership, purchase order number, shipping detail, expected location, etc. This database can be updated "on the fly" by a field investigator. The built-in database can be connected to a larger central database via direct dial-up, cell phone, or satellite communications. This allows for two-way communications so that a field investigator can download new taggant signatures along with associated database information as well as uploading their findings in the field.
Sure Trace and Identex's management team includes 10 seasoned veterans that posses better than 200 years of sales and management experience. This management team has been assembled to manage the channel distribution partners and pursue specific industrial verticals as they relate to various authentication markets.
Identex filed a process patent application with the U.S. Patent and Trademark Office on March 8, 2002, as application number10/094,297, entitled "Asset and Brand Protection System Using X-Ray Fluorescence Analysis of Unique Elemental Taggant." This application covers the process by which Identex tags and identifies an item using an x-ray fluorescent and spectrographic analyzer and maintains a database of the items tagged with taggants.
Identex has trade-marked the name "Identex" with the Canadian Intellectual Property Office, as well as the phrase "Marked For Life!" The first trade-mark was registered on February 4, 2003 and the second was registered on February 10, 2003. These trade-marks are valid for 15 years from the respective registration dates and are subject to renewal at that time.
Sure Trace/Identex is not aware of any government regulations that might adversely affect its business.
Identex has spent approximately $467,000 US ($700,309 CDN) on research and development in fiscal year 2001 and $285,000 USD ($428,005 CDN) in fiscal year 2002.
Identex's manufacturing process involves the use of certain chemical compounds. The use of these compounds is regulated and Identex has established a waste management and disposal system that complies with all government environmental regulations.
(4/15/2004)
Code of Ethics
For Senior Financial Officers
And the Principal Executive Officer of:
Sure Trace Security Corporation
(The proof of failure of executives especially the Chief Financial Officer)

Notification of inability to timely file Form 10-Q or 10-QSB 2004-05-17

Notification of inability to timely file Form 10-Q or 10-QSB 2004-11-12

Notification of inability to timely file Form 10-K 405, 10-K, 10-KSB 405, 10-KSB, 10-KT, or 10-KT405 2005-03-31

On May 25, 2005, the Company appointed Michael Cimino to the positions of President of the Company and Vice Chairman of the Board of Directors. On the same date, the Company appointed Ron Bell to the position of head of Operations and Sales. James MacKay will provide continued services under the title of Founder.

Now what becomes interesting is what happened between the acquisition of Identex in January of 2003 up to May 26th 2005 when Michael Cimino took over as President. Here is the information that I have looked at and my personal opinion of what happened.

After the Identex acquisition, Suretrace decided to go after the existing markets that Identex had been working on. These markets included loss prevention, authentification and anti-counterfeiting products throughout Canada on a direct sale basis. The client list included Bombardier, Ford Canada, GM Canada, Stelco Steel, Irving Oil, Toronto Transit and Atomic Energy of Canada.
In my opinion the marketing of loss prevention, authentification and anti-counterfeiting products to Identex’s existing clients mentioned earlier was just not bringing in enough revenue or maybe Sure Trace realized at that time that the biggest market for their product line was in China. I believe the latter is the case. This I believe is when Mr. James Mackay decided his vision for the company would be changed. The new focus would be on the biggest market in the world – China. I do believe that some of Identex’s clients still have the potential of being clients of Sure Trace in the future, however once Sure Trace is recognized as the Chinese Government’s standard solution for anti-counterfeiting efforts, authentification, tracking and many other uses, then and only then will we be able to prove to the rest of the world the unique value and effectiveness of our products and services.
2005

Suretrace Security goes after the China Market

Suretrace Security Signs JV partnership agreement with Suneray, later to be named True Product ID Beijing LTD.

What Suretrace Securities has accomplished in China from press releases.

May 27, 2005
Sure Trace Security Corporation (OTC:SSTY) has today announced that, in response to a request from our Chinese associates, it is dispatching its presentation team to Beijing, China. The Chairman is already en route and plans to stay in China, at the request of our hosts, for an extended period of time, in order to be the company's cultural liaison as the parties take the first steps in building what the company hopes is a long term relationship.
He will be joined over the next few days by the newly appointed head of Operations & Sales, Mr. Ron Bell, as well as by our Chief Technology Officer, Mr. Grahame Entwistle. The team will also include additional members made up of expert technical & scientific advisors who are well versed in the specific technology that the company will demonstrate.
After the initial phase and demonstration stage, the company's new President and Vice-Chair, Mr. Michael Cimino, will coordinate and oversee the structure of any resulting relationship between the company and its Chinese partners, with the input and assistance of the full team.
“It is my opinion that James Mackay had been working with Mr. Cimino for quite some time. The time between April of 2004 when the company established the code of ethics up to the date that Cimino came on board, I believe that they were working together in the secret talks to bring on Cimino as President and restructure the company. Ask yourself this question, how the heck can the company hire Cimino on 5/26/2005 and then come out of the gate the day after on 5/27/2005 with a Sure Trace Team en route to Beijing, a new head of operations and sales Mr. Ron Bell, a new CTO Mr. Grahame Entwistle and other outside technical and scientific advisors. We have multiple demonstrations planned. Also how could Mackay and Cimino have developed relationships with its Chinese joint venture partners Sure Trace Asia Ltd and Suneray all in just one day. It is obvious that the two had been working on restructuring the company for the entire year between April 2004 and May of 2005. “
(From the date of the May 27th press release and Sure Trace sending their team en route to Beijing, I believe they knew they needed to strengthen their relationships with the Chinese joint venture partners. As Cimino stated…while others may still be just knocking at the door, the Chinese Government itself, through Suneray has already invited us in… So in less than a month on June 17th 2005 Sure Trace comes out with another huge press release and more major accomplishments.)
June 17, 2005
Sure Trace Security Corporation (OTC:SSTY) (the "Company") announced that, because of its completion of a highly successful demonstration of the Company's capabilities in Beijing, China, it has been able to reshape the framework of its China joint venture. The Company will now hold a majority interest in the joint venture vehicle as opposed to a minority position.
The vehicle, Sure Trace Asia Ltd. (STA), will become a subsidiary of SSTY. The Company will now own 85% of STA instead of 40%. STA and Beijing Suneray Communication Co. Ltd. (Suneray) have an exclusive relationship to bring the Company's technologies into China, Macau & Hong Kong. The joint venture will share the costs and profits on a 50/50 basis.
Mr. William Chan, of Hong Kong, who was instrumental in bringing the Suneray deal to STA, has also agreed to become the CEO of both SSTY and STA. He will also sit on both Boards and will be located in the Company's Hong Kong office. Mr. Cimino will be President and Vice-Chairman of both companies and operate out of the Company's home office in Philadelphia.
Suneray, incorporated in Beijing, China, is legally authorized by People's Republic of China as an agent for the organization and implementation of the Unified Coding Rules for Products and Services, a compulsory national standard of the People's Republic of China.
Mr. Cimino, the Company President said, "This is a promising deal for the shareholders of Sure Trace. We have formed a joint venture with a major gatekeeper for the Chinese government, for the introduction of the types of technologies that we provide. In effect, the door to China is wide open to us... while others may still be just knocking at the door, the Chinese government itself, through Suneray, has already invited us in... That gives us a strong competitive advantage... especially given that we have successfully completed the demonstration stage of the process."
"Now that we also own a majority interest in STA, I believe we have further protected the interests of Sure Trace's shareholders and increased the value of the Company's holdings," said Cimino.
(Wow things are really heating up now! With highly successful demonstrations in Beijing, the reshaping of the China joint venture 85% rather than 40% as a result of those successful demonstrations, Mr. William Chan of Hong Kong now on board, who in my opinion is a huge part of our success and it is stated that Suneray is legally authorized by Peoples Republic of China as an agent for the organization and implementation of the Unified Coding Rules for Products and Services, a compulsory national standard of the Peoples Republic of China. “The door to China is wide open to us.”)
As part of Sure Trace’s vision to provide a complete anti-counterfeiting, brand and product authentication and security products, they have been working on acquiring Globe Staff Consulting and Sensor Media Corporation. It was stated that Sure Trace chose to concentrate on the efforts in closing its deal with Suneray first and then using the connections developed through Suneray to build markets for SSTY in China and the ability to obtain contracts for the fingerprint imaging systems, solar collection systems and TV back-plane systems.
Sure Trace Security Corporation (OTC:SSTY) is pleased to announce that it has completed the acquisition of Globe Staff Consulting (GSC).
Unlike the prior acquisition agreement, the main consideration for the purchase was the issuance of restricted stock. The restructured agreement reduced the cash requirements contained in the earlier purchase document, which will free up resources for the Company's China initiative and other endeavors.
Michael Cimino, the Company's President said, "Our Chairman, Jim Mackay, was instrumental in this renegotiation of the acquisition price. Not only did the Company drastically reduce the purchase price, the Company was able to deliver another technology to the Chinese market that it has been clamoring for and to further enhance our overall perceived usefulness to the Joint Venture. We recognized a market need and found the way to deliver what they wanted."
Recently, GSC has conducted successful demonstrations of its Globe Track technology with two major international security companies, within the past few weeks and both companies have expressed a strong interest regarding GSC's products and services. Additionally, the French Government has referred a major industry representative to SSTY, via its GSC connections regarding a bold anti-counterfeiting measure aimed at the worldwide retail goods market.
Additionally, our Chinese joint venture, Sure Trace Technology (Beijing) Limited, has also met with the 2008 Chinese Olympic Committee. Our partner Suneray had presented our anti-counterfeit technology to the Committee for use in tickets, merchandise and credentials as well as GSC's Geo Track technology for use involving the participants in the games.
Also, our Chinese counterpart, Suneray has indicated to our management that several companies will be positioned to begin exploiting the Joint Venture's solutions involving tobacco, documents, to produce and other retail items.
Jul 27, 2005
Sure Trace Security Corporation (OTC:SSTY.u) has today announced that, it has entered into a binding agreement with Sensor Media Corporation (Sensor) through its subsidiaries, to utilize Sensor's licensed technology in China, Hong Kong and Macau. It has also been granted the sole option to acquire Sensor's threesubsidiaries described below within 120 days of the execution of the agreement upon mutually acceptable terms.
Sensor has indicated that it owns the Intellectual Property rights to various technologies which include solar collection systems, fingerprint imaging systems, and TV back-Plane systems. These technologies are held through Sensor's subsidiaries -- SMC Solar, SMC Biometrics and SMC TV. Sensor has licensed worldwide exclusive manufacturing and distribution rights for these technologies and has granted exclusive sub-licenses to its three wholly owned subsidiaries.
Sensor's subsidiaries (SMC Solar; SMC Biometrics; and SMC TV) have, in turn, granted SSTY an exclusive sub-license to utilize, market and also sub-license these technologies within certain territories and on the terms described below:
SMC Solar: Exclusive rights in China, Hong Kong & Macau (for solar collection technology). (a)
SMC Biometrics: Exclusive rights in China, Hong Kong & Macau (for fingerprint imaging technology). (b)
SMC TV: Exclusive rights in China, Hong Kong & Macau (for TV back-Plane technology). (b)
(a) After 120 days from the execution of the Agreement, the rights will become worldwide except for the following territories, where SMC already has existing contracts: Japan, Australia, New Zealand, Europe, Soviet Union and Africa).
(b) After 120 days, the rights will become worldwide.
Also, in response to inquiries from its shareholders SSTY wanted to clarify the details and chronology of the Globe Staff and Sensor acquisitions.
SSTY previously announced letters of intent with SMC Biometric and Globe StaffConsulting (GSC). Since then, SSTY chose to concentrate its efforts in closing its deal with Suneray Beijing, and then using the connections developed/introduced through Suneray to build markets for the SSTY, SMC Biometric and GSC products/technologies.
The terms of the prior acquisition agreements were not fully met, after signing, by the parties, so current management revisited the situations and found a way to restructure the deals to the Company's benefit and to the approval of both GSC and Sensor. In the case of the GSC deal, instead of paying GSC six million ($6,000,000) dollars as consideration for the purchase, the Company was able to acquire 100% of the stock of GSC in exchange for the assumption of certain liabilities of GSC which should amount to less than $600,000. The company also issued GSC 242.5 million restricted shares of SSTY common stock as consideration for the acquisition.
SSTY has also today announced that it has resigned an updated and renegotiated agreement with SMC Biometric Inc. and its parent company Sensor Media Corporation. Under the terms of the LOI, SSTY has a four month option to close the acquisition which management believes will allow it sufficient time to secure revenue contracts for the fingerprint technology.
With the Suneray agreement now executed and in effect SSTY has once again focused its attention to building out its line of security products. In fact SSTY has commenced talks with its Chinese partners directly and European connections via GSC. In effect, SSTY now has the time to enter into revenue producing contracts before it has to fully pay for the acquisitions.
Jul 29, 2005
Sure Trace Security Corporation (OTC:SSTY.u) is pleased to announce that it has fully satisfied all the steps required by the Chinese government, both financial and technical, and has gained official approval of its joint venture, Sure Trace Technology (Beijing) Limited (the "JV"). The official signing, ratifying the venture company, took place in Beijing yesterday. In an unusual step, the official signing ceremony was carried live on the government owned national television station.
James Mackay, the Company's Chairman said, "After many months of often intense efforts, I am extremely pleased to finally announce that our technology has qualified and that the Company has met all financial requirements."
Additionally, the Company has announced that within the next week, in Beijing, it is planning a public demonstration of the JV's technology which will also be telecast live on Chinese national television.
Aug 01, 2005
Sure Trace Security Corporation (OTC:SSTY.u) has planned live public demonstration, of its technology, which it expects to be telecast on Chinese national television (CCTV-1) within the next 10 days. Representatives of the government, customs, military, commercial banking and tobacco industries as well as representatives of the 2008 Olympic Committee are scheduled to be in attendance in Beijing, for the demonstration.
The Company, along with Beijing Suneray Zexin Technology Limited (Suneray) who has an exclusive relationship to bring the Company's technologies into China, Macau & Hong Kong, together formed Sure Trace Technology (Beijing) Limited (the "JV").
Michael Cimino, the Company's President and Vice-Chairman said, "Mr. James Mackay our Chairman and Mr. William Chan our CEO who both participated in last week's JV signing ceremony on live TV, have, through Suneray, our Joint venture partner, arranged quite an impressive line-up of guests... all of whom who have already been in discussions with Suneray concerning the commercial uses of the technology."
Sure Trace Plans Live Demo in Philippines; In Addition To Demos Planned In Beijing; Company Chairman Concludes Series Of Meetings In Philippines
Aug 02, 2005
Sure Trace Security Corporation (OTC:SSTY.u) has today announced that, in response to a request from associates in the Philippines, it had dispatched its Chairman to conduct a series of meetings with government and industry officials.
As a result of these meetings, a second live television demonstration of the Company's technology will also be conducted in the Philippines in close proximity to the planned Beijing demo.
Sure Trace Security Corporation (OTC:SSTY.) announced that it has today participated in a public demonstration of its anti-counterfeiting technologies in Beijing, China. In attendance were over fifty persons, including representatives of National and Regional
Government departments, including Military, Customs and Civilian Services, licensee of the 2008 Beijing Olympic Organizing Committee, brand manufacturers, including cigarette, pharmaceutical, as well as Chinese regional and national media.
The demonstration was put on by Sure Trace's 85% subsidiary, Sure Trace Asia Limited (STA), and Beijing Suneray Zexin Technology Limited (Suneray), the co-owners of a joint venture recently approved by the Chinese Government to commercialize Sure Trace's anti-counterfeiting technologies in China.
The demo was videotaped by Chinese television and is intended to be broadcast at a later date. Those segments will be posted on the Company's website when available; however, the Company also videotaped the demonstration and its footage should be available on the Company's website later today.
Mr. Li Ning, General Manager of Suneray, stated in his opening remarks at today's demonstration: "Through the course of our due diligence into a wide variety of anti-counterfeiting technologies available globally, we selected SSTY as it is not merely the 'best of breed' in terms of product but rather a full service solution. SSTY deals with the heart of counterfeiting and at the same time will create thousands of jobs within China, will return many millions of dollars back to the owners of brand name goods, as well as generate tax revenue to the Government that will benefit the People of China."
William Chan, CEO of SSTY and STA stated: "This was a great success today. Working with Suneray for the past several months, we have had the opportunity to meet many possible clients while at the same time working with Government organizations to gain national approval of our products and techniques. I am very proud of our own people who have worked very hard to deliver our technology to China in a fashion that has met the cultural, ethical, and economic needs of China. The solution that the Joint Venture we presented to the People of China today creates a tremendous springboard opportunity for us to create similar joint venture partnerships in other parts of Asia."
Mr. Jim MacKay, Chairman of SSTY said: "We have worked very hard for this day and the result has been fantastic. The turnout for our presentation was very good, which indicates to me that our Joint Venture Partnership is off to an excellent start. In my opinion, Suneray, working together with Sure Trace Asia and our own SSTY employees, have done a wonderful job in building a provable anti-counterfeit solution acceptable to the Chinese Government that can be expanded to the rest of the world. A very exciting part of Suneray's Government mandate is that, potentially, every single consumer good produced for both domestic consumption as well as export goods will be marked with a True Product I.D. I am confident that today marks a significant step forward in the business growth of SSTY."
As part of its roll out of products and services in China, SSTY, together with its joint venture partners, determined that the new name for its technology is "True Product I.D." Over the course of the next few weeks, SSTY intends to update its web site to promote True Product I.D.
Sep 08, 2005
Sure Trace Security Corporation (OTC:SSTY.) announced today that Sure Trace Technology Beijing Limited (Sure Trace Technology), the Joint Venture Company of its subsidiary Sure Trace Asia Limited (Sure Trace Asia) and Beijing Suneray Jexin Technology Limited (Suneray) have opened a new and much larger administration office, laboratory, and manufacturing facility as they have outgrown the space that was previously provided by Suneray. The new space encompasses approximately 5,200 square feet (488 sq meters) of office and administration space and an additional 12,900 square feet (1,200 Sq meters) of laboratory and manufacturing space is available for future expansion. Often referred to as Beijing's Silicon Valley, the new facilities are located in the Haidian district of Beijing.
Since the Chinese public demonstration of its products and services on Wednesday August 17, 2005, which was attended by number of key prospective clients, an edited news version has aired on Chinese National TV station CCTV5 during prime time news on Saturday September 3, 2005. A copy of this broadcast will be available on www.suretrace.com in both English and Chinese in the very near future.
Suneray and Sure Trace Asia are currently building a website (www.trueproductid.com) to specifically address True Product I.D. True Product I.D. is the banner under which our S-DNA is being branded within China by Sure Trace Technology. We have launched our updated website, which now includes a Chinese language version.
Mr. William Chan, CEO of both Sure Trace Security Corporation and Sure Trace Asia stated, "I am very proud of the progress we have made in China. Suneray has proved a most worthy partner. They have opened many doors to Anti-counterfeit business opportunities in China and with our new facilities set up; we are much stronger now to maximize these opportunities. I am also very proud of our Sure Trace Security Corporation staff in their recent successes and continuing commitment in providing training and support to the JV staff and sales force."
Mr. Li, President of Suneray stated, "These new offices and manufacturing facilities give us the sufficient space we needed to satisfactorily carry out the client's specific demands regarding the products and services. Over the next few weeks Sure Trace Technology will have its own website developed and we are happy to see that Sure Trace Security Corporation now has a Chinese language version of theirs which certainly provide a great interaction support in developing our business in China. It is great to see that Mr. MacKay and his team have obviously put a lot of effort in to getting this going with us."

Oct. 20th 2005
Sure Trace Security Corporation announced that True Product ID Technology (Beijing) Limited, formerly Sure Trace Technology (Beijing) Limited, a 50-50 JV of its 85% Subsidiary, True Product ID Technology Limited, formerly known as Sure Trace Asia
Limited (STA), and Beijing Suneray Zexin Technology Limited has completed a cooperation agreement with The National Brand Cartel Anti-Counterfeit Cooperation Network - Brand315.com.
Brand315.com is established under the authorization of the Ministry of Quality Supervision, Inspection and Quarantine of the People's Republic of China. It is a network introducing anti-counterfeit technologies, services and law enforcement for branded products. In attendance at the signing of the agreement were Mr. James MacKay, Chairman of SSTY; Mr. Li Ning, President of True Product ID Technology (Beijing) Limited; Mr. Zhao Zeyuan, director of the Brand Protection, China National Joint Rights Maintenance Cooperation Network of Brand Enterprises; Mr. Qi Xuan, secretary-general of China Association for Technical Supervision Information.
The signing ceremony was held on September 28, 2005 at the China National Institute of Standardization. Due to a national holiday, the finalization of all required documentation was not completed until recently. In the ceremony, speeches were made by Mr. Qi Xuan, Mr. Li Ning and Mr. James Mackay. Mr. Qi Xuan awarded the JV, True Product ID Technology (Beijing) Limited with an honor certificate of "Promotion Unit of Anti-counterfeiting Technologies Application Designated by Protected Key Brands of China National Joint Rights Maintenance Cooperation Network of Brand Enterprises Market Inspection System".
Mr. Qi Xuan also awarded Mr. James Mackay with a letter of appointment as the "Vice Chairman of China National Joint Rights Maintenance Cooperation Network of Brand Enterprises". Mr. James Mackay was named Vice Chairman of Nation Brand 315 Cartel. Brand315 provides security labels to the top 600 of China's national brands. Their clients cover all areas of consumer goods and collectively their clients distribute substantially into the billions of units of goods.
In step with the Peoples Republic of China Government' initiatives to stop counterfeiting and contraband, Brand315 has been searching for technology to augment its current products. Management of SSTY believes that SSTY's S-DNA brand protection technology works well with Brand315 label systems as S-DNA can be easily applied to the labels.
Mr. Li, President of True Product ID Limited stated, "We are very proud of this agreement. We view Brand315.com as a perfect partner for True Product ID as they already have a strong business relationship with many of China's major Brands and give True Product ID a tremendous opportunity to close business quickly."
Mr. James Mackay added, "Brand315.com has the full support of the Government of China. Both the Government and the Brands are committed to stopping counterfeiting and together we offer a powerful solution at an affordable price."
In other news, SSTY has commenced the search for a Chief Operating Officer for its Chinese operation. As part of its search, SSTY has updated its web pages to include a Jobs and Careers section as SSTY anticipates the need for additional staff to meet its obligations to support the efforts of STA and its Joint venture Partner, True Product ID.
Oct. 31st 2005

Sure Trace Security Corporation (OTC: SSTY) participated today together with its Joint Venture partner, True Product ID (Beijing) Limited, in a meeting with The People's Republic of China's Central Government. The meeting was held at the People's Hall, which is connected to the People's Congress in Tiananmen Square, a very rare honor presented to selective Chinese and even rarer still foreign corporations. Tiananmen Square is symbolic of the very pinnacle of political power in China, much like the White House is in the United States.
During the presentation, which was attended by more than seventy (70) of China's relative political and security leaders including:
-- General Office of the State Council of PRC
-- Division of Security of the Chinese People's Political Consultative
Conference (CPPCC)
-- Division of Security of the National People's Congress (NPC)
-- Division of Security of the Central Guard Bureau
-- State Secrets Bureau of PRC
-- China Banking Regulatory Commission
-- China Unicom
-- State Patent Bureau of PRC
-- The Second Research Institute of the Ministry of Public Security
-- The Customs General Administration of PRC
-- Bank of China
-- Zhongcheng Satellite Technology Center Co., Ltd.
-- And numbers of bureau-level cadres ...
True Product ID demonstrated its security solutions including S-DNA, its track and trace system - KMACK, and the world's first Personal Biometric Fingerprint ID system. The meeting is the culmination of months worth of effort and organization to deliver a complete security package to the people of China, setting a new world standard for document, consumer product, and personal security solutions.
Mr. William Chan, CEO of both Sure Trace and Sure Trace Asia, stated, 'Today was far more than a mere milestone in our goal of providing a superior security solution. Today we had and took the opportunity to show some of the most powerful and important decision makers in all of China how our combined technologies can benefit the people, the economy in terms of jobs and taxes, and in fact the whole of the world.'
Mr. Li, President, True Product ID, stated, 'Over the past few months we have held many presentations with various corporations within China. Now that we have been accepted as a security standard by the Central Government these corporations will act quickly to participate in our project. I am proud of our results and of the great effort and dedication shown by our staff. I am also very happy for the People of China as what we offer will improve their very lives.'
Mr. James MacKay, Chairman of SSTY, STA, and True Product ID, in his opening remarks at the presentation stated in part, 'The fact we are all here today shows that the Government of China is not just talking but in fact taking action and leading the way to establish a world standard to fight crime in the form of counterfeiting, identity fraud, and contra-band.'
Nov. 4th 2005
Sure Trace Security Corporation (OTC: SSTY) announced that it has signed an agreement with Innov-X Systems, Inc., wherein Sure Trace has agreed to utilize Innov-X's Scanners for use in connection with its SDNA solutions on a worldwide exclusive basis and Innov-X has agreed to make the XRF Scanners for Sure Trace on an exclusive worldwide basis.
Initially, Innov-X will manufacture/assemble the Innov-X XRF elemental Scanners, software and related intellectual property (including all enhancements and revisions/redesigns thereto) in its present facilities in the US, however due to the anticipated increase in the volume of Scanners required, Innov-X will set up a manufacturing operation in China for the sole purpose of producing Scanners for delivery to Sure Trace and its China-based clients.
The units will be private labeled under the True Product ID brand name and can be designed/redesigned by Innov-X in conjunction with Sure Trace to fit its specific clients' needs. The manufacturing of Scanners in China goes into effect after Sure Trace meets certain order minimums, which the Company's management feels it will presently achieve.
Nov. 21st 2005
Security Corporation (OTC: SSTY) announced that True Product ID Technology
(Beijing) Limited has signed a service agreement with The National Brand
Cartel Anti-Counterfeit Cooperation Network - Brand315.com, to deliver the
True Product ID anti-counterfeiting technology. True Product ID Technology
(Beijing) Limited is a joint venture owned 50% by a Chinese corporation,
Beijing Suneray Zexin Technology Limited and 50% by True Product ID Technology Limited, 85% of which is owned by Sure Trace.
Brand315.com is established under the authorization of the Ministry of
Quality Supervision, Inspection and Quarantine of the People's Republic of
China. It is a network introducing anti-counterfeit technologies, services
and law enforcement for branded products. Brand315 provides security labels
to top national brands in China and has 600 active members. Its clients cover
all areas of consumer goods and, collectively, distribute billions of units of
goods per day.
Brand315 has informed Sure Trace that it chose the Company's solutions,
collectively known as True Product ID, because it recognized that the
components of this one solution fit the varied and specific needs of all
Brand315's members. According to the feedback from Brand315, what set the Company apart from other technologies is that we have demonstrated the present ability to deliver the technologies developed for China and deploy them across many different applications - from controlling and tracking counterfeit products, containers, authenticating precious artifacts, identity authentication, transportation systems, munitions and document management.

This initial pilot program contract calls for the joint venture to mark
2 billion labels of the top brands in China. If this initial pilot program is
completed as planned, Company officials estimate that the total receipts under this contract will approximate $5,000,000 over the next 3 months. The amount may vary due to fluctuations in the currency exchange rate.

This number of items to be marked in this initial agreement, 2 billion
units, is just the average daily amount of units commonly processed by the
Brand315 network.

The Company will be providing scanners (both from Innov-X and AMCO),
taggants, the services of its proprietary, remote, real-time authentication
software system, KMACK, and networking to the central database.

James Mackay, the Chairman of the Company said, "For the most part of the
last year, our team here in China has worked extremely hard to provide China
with a total anti-counterfeiting solution. China has chosen to take this
important step in the war on counterfeiting to put a stop to counterfeit goods
not only in China but the world." He went on to say: "True Product ID is very
proud to support the Chinese government in establishing a world standard and
building the spirit of 'one world one dream.'"
Dec 14, 2005

Sure Trace Security Corporation (OTC: SSTY) announced that its joint venture partner, True Product ID (Beijing) Limited, delivered the first batch of labels marked with S-DNA to Brand135.com this past week during the 2005 China Trademark Festival, ahead of the projected schedule.

Jan 25, 2006

Sure Trace Security Corporation (OTC: SSTY) announced that its joint venture partner, True Product ID Technology (Beijing) Limited ("TPiD"), a joint venture of its 85% subsidiary, True Product ID Technology Limited, and Beijing Suneray Zexin Technology Limited has signed a cooperation agreement with China Consumer Journal, which is a subsidiary company of the Ministry of Industry and Commerce.
SSTY provides proprietary solutions for loss prevention and anti- counterfeiting purposes. On November 24, 2005, it announced that the joint venture had signed a service agreement with The National Brand Cartel Anti- Counterfeit Cooperation Network -- Brand315.com, to deliver the True Product ID anti-counterfeiting technology.
With the addition of the cooperation agreement, TPiD can now not only mark products but can ensure the proper use of the technology in its utilization and assist in conducting its enforcement in the field ... across the entire spectrum of products and goods that are tagged. This enforcement workforce will monitor all the items tagged through every contract that TPiD enters into across the country.
Within China, the Ministry of Industry and Commerce is one of the Government or civil agencies charged with the responsibility to provide field authentication of consumer products. Through the co-operation with the China Consumer Journal which also produces anti-counterfeiting labels similar to Brand315 (see November 14, 2004 PR), TPiD will work with the Ministry of Industry and Commerce to provide them with SSTY's scanning and KMACK technologies.
Chairman Mr. James MacKay, who has personally spearheaded SSTY's efforts in China for the past year, stated, "I am always pleased to see forward progress and believe that we are seeing only the beginning of a series of contracts in China. Based on the magnitude of exports from China to the rest of the world we are getting tremendous response from importers in both North America and Europe."
SSTY has this week kicked off its initial drive to establish a sales force in North America with end user and cooperative reseller and/or marketing partnership meetings taking place in Philadelphia and Chicago.
As a matter of policy, SSTY generally does not disclose specific valuation and volume information concerning individual contracts, unless such disclosure is required by applicable law. SSTY believes that keeping such information confidential is beneficial to client development.
Jan 26, 2006

Sure Trace Security Corporation (OTC: SSTY) announced that its joint venture partner, True Product ID Technology (Beijing) Limited ("TPiD"), has signed another direct sales/revenue agreement in China.
In the transaction TPiD will provide its S-DNA technology to a major Chinese automotive parts distributor whose largest export client is General Motors.

Feb 02, 2006

Sure Trace Security Corporation (OTC: SSTY) announced that its joint venture partner, True Product ID Technology (Beijing) Limited ("TPiD"), has signed another direct sales/revenue agreement in China.
In the transaction TPiD will provide its S-DNA technology to the Palace Museum of China to mark the items in its collections. Chairman James MacKay stated: "This contract again shows the wide range of items that can be tagged and protected from fraud ... from labels to precious antiques."
Feb 07, 2006

Sure Trace Security Corporation (OTC: SSTY) previously announced that its joint venture partner, True Product ID Technology (Beijing) Limited ("TPiD"), a joint venture of its 85% subsidiary, True Product ID Technology Limited, and Beijing Suneray Zexin Technology Limited, has signed a cooperation agreement with the China Consumer Journal which is a subsidiary company of the Ministry of Industry and Commerce.
Through the cooperation with the China Consumer Journal, which also produces anti-counterfeiting labels similar to Brand315, TPiD will work with the Ministry of Industry and Commerce to provide them with SSTY's scanning and KMACK technologies.
Under that agreement, SSTY is to provide its proprietary solutions for loss prevention and anti-counterfeiting purposes across an entire spectrum of products and goods. Now the 315 System has said that it also plans to use TPiD's technology to enhance other anti-counterfeiting technologies themselves ... not just goods and services.
SSTY Chairman James MacKay stated, "Our technology will now be used by the 315 System to provide individualized and integrated anti-counterfeiting solutions to different industries and products possessing different anti- counterfeiting technologies, including digital, holograms and fabrics/textiles ... in addition to our own S-DNA technologies."
TPiD and the China Consumer Journal have established a working group, in which each of the two parties will assign staff to work jointly on the projects and those offices have been set up inside the China Consumer Journal's offices.
March 17, 2006

Sure Trace Security Corporation (OTC: SSTY) today announced the appointment of Richard A. Bendis as president and CEO of True Product ID, Inc. (TPID). Mr. Bendis was most recently president and CEO of Innovation Philadelphia (IP), a regional technology-based economic development organization, and he will remain a member of the board of directors of Innovation Philadelphia. Bendis brings to TPID a long and distinguished career as entrepreneur, corporate executive, venture capitalist, investment banker, and consultant in the technology and healthcare industries. He is an international business consultant and featured speaker to the United Nations, NATO, the European Commission, MITI, and global technology-based enterprises and countries.
James MacKay, Chairman of both SSTY and TPID, said: "Over the last two years in China we have built a solid foundation. From being invited to The People's Great Hall, to joint ventures with government agencies, to the signing of contracts. The government of China is fully committed to leading the way to establishing a world standard for authentication and anti- counterfeiting of all goods. And only through a world standard can we protect the safety of the peoples of the world and their governments. Governments lose through loss of income from taxes. Terrorists use counterfeit goods to fund their activities. People lose out through loss of jobs, and the increased cost of goods due to counterfeiting. More importantly, people's lives are lost due to fake products and fake pharmaceuticals. With Rich, we can now help build a world standard with China and the US leading the way. At the same time, we will bring employment and commerce to Philadelphia and the US. Only China and the US working together can achieve a world standard, and Rich is the person to help deliver it. This world standard is being built in the spirit of the Chinese Olympics: 'One World - One Standard.'"
Judith Rodin, President of the Rockefeller Foundation, President Emerita of the University of Pennsylvania and former Board Chair of Innovation Philadelphia, commented, "Rich Bendis is a very innovative global business leader who understands that implementation is the key to a successful organization. In the last four years, I personally watched as he built an organization that has successfully delivered exceptional results and received global recognition."
MacKay added: "Rich Bendis has the global marketing, global business expertise and global network that will contribute to our vision of becoming the world leader in the provision of anti-counterfeiting, brand and product authentication, and security products and services."
As president and CEO of True Product ID, Mr. Bendis will operate from the firm's newly established Philadelphia headquarters and lead the efforts for expanding the company's global presence as it capitalizes on the growing international market for anti-counterfeiting and security surveillance applications. The technology has applications across multiple industries and geographies. The International Chamber of Commerce estimates that seven percent of world trade are in counterfeit goods and that the counterfeit market is worth over $350 billion. This results in the loss of millions of dollars in tax revenues and tens of thousands of jobs due to the manufacture, distribution and sale of counterfeit goods. True Product ID has developed technologies and related strategies to address the global threat posed by counterfeiting.
"This is a great opportunity to develop True Product ID globally. The technology, the industry, the potential market product growth, and the entrepreneurial spirit of the company attracted me to this venture. I am especially pleased that True Products ID will become a Philadelphia-based company and there will be job growth and expansion in the future that will further strengthen Philadelphia's position in the global Knowledge Economy," stated Bendis.
Prior to his appointment as IP's first President and CEO, Bendis for the past twenty-five years has been Chairman, President, or CEO of both public and private enterprises. He successfully leveraged a career in the private sector with companies including Quaker Oats, Polaroid, Texas Instruments, Marion Laboratories and Kimberly Services and in the venture capital industry to establish his own successful venture capital firm, RAB Ventures, which made 15 investments in early-stage technology and healthcare companies. Bendis also successfully built an Inc. 500 healthcare software company, Continental Healthcare Systems, Inc., which he took public on the NASDAQ and later sold to an international conglomerate.
As a leader who knows how to build and launch successful organizations, he built the Kansas Technology Enterprise Corporation (KTEC) into a globally recognized model for technology-based economic development.
Mr. Bendis was recruited to Philadelphia in 2001 to serve as president and CEO of Innovation Philadelphia, a public/private partnership dedicated to growing the wealth and the workforce of the Greater Philadelphia Region. Under his leadership, Innovation Philadelphia stimulated the local technology scene for the Greater Philadelphia region by establishing new and innovative programs in four distinct areas: Direct Equity Investment/Financing Assistance; Technology Commercialization; Global and Regional Economic Development; and Market Research and Branding Philadelphia as a global Knowledge Economy leader.
Mr. Bendis currently serves on the board of directors and is Chair of the Audit Committee and of PDG Environmental, Inc. PDG Environmental, Inc., headquartered in Pittsburgh, PA, is a leading provider of specialty contracting services to commercial, industrial and governmental clients nationwide through 18 U.S. offices.
Mr. Bendis currently serves or has served as a member of the following international, national and regional organizations including: the Council on Competitiveness, Eisenhower Fellowships Nominating Committee, founding member and Board Member of the National Association of Seed and Venture Funds (NASVF), Science Parks and Innovation Center Expert Group (SPICE), founding member and Board Member - State Science and Technology Institute, American Association for the Advancement of Science, Governor's Appointee, member of the executive committee for the National Governors' Association and Science and Technology Council, The New York Academy of Sciences, National Business Incubation Association, executive committee Greater Philadelphia Global Partners, executive marketing and international committee for Philadelphia Convention and Visitors Bureau, UNESCO Philadelphia Executive Committee, World Trade Centers of Greater Philadelphia, Temple University Center for International Business and Research (CIBER), and the Drexel University Laurence A. Baiada Center for Entrepreneurship in Technology.
March 29, 2006
Sure Trace Security Corporation (OTC: SSTY) (OTC Bulletin Board: ONTV) announced that its joint venture partner, True Product ID Technology (Beijing) Limited ("TPiD"), has officially opened a new facility composed of three separate labs designed to process and deliver the taggant utilized to mark the individual items in its anti-counterfeiting technology.
Three separate labs are used so that no one facility possesses the entire formulae. Each lab only handles a portion of the process for security reasons.
James MacKay, Chairman of SSTY, said: "We are very pleased to get these facilities online and ready to deliver. The overall cost of the labs was close to 1 million dollars, but the investment should be well worth it. Now that they are completed, we have the present ability to take and process orders in China according to our projected demand.
"I am also pleased to announce the completion of the KMACK data center for China. With the completion of these facilities and the hiring of Richard Bendis, the company is in the position now to fully maximize the opportunities presented us in China and the rest of the world," MacKay added.
April 17, 2006

Richard A. Bendis, CEO and President of True Product ID, Inc. (OTC Bulletin Board: ONTV), a wholly owned subsidiary of Sure Trace Security Corporation (OTC: SSTY), today announced the appointment of Frederick J. Young as Managing Director, China and Chief of Staff, Office of the Chairman.
As former Research Director for the Committee of 100, a national organization composed of many of the most influential American citizens of Chinese descent - Mr. Young interacted with senior Chinese leaders to help strengthen Sino-US relations. In 2005, on the Committee's behalf, he prepared a landmark survey about American attitudes towards China presented to China's National People's Congress Chairman, Wu Bangguo, China's State Councilor Tang Jiaxuan, and current Chinese Ambassador to the US Zhou Wenzhong, and helped organize meetings with top-ranking leaders from the Chinese Ministry of Commerce, Ministry of Foreign Affairs, and State Council and with senior US Embassy officials.
He will be in attendance for China's President Hu Jintao's upcoming state visit with President Bush during which the two world leaders will discuss, among other things, joint anti-piracy efforts.
Previously, Mr. Young worked for the Harvard Business School's Asia-Pacific Research Center in Hong Kong, where he developed case studies on the world's and China's largest shipping company, COSCO, China's Internet conglomerate Alibaba.com, and the Shenzhen Stock Exchange, and where he helped lead research on branding and the intellectual property right issues in China. His case studies are widely taught at HBS and constitute the core curriculum of China's equivalent to HBS, the prestigious Tsinghua University's School of Engineering and Management. Prior to that, he managed a Hong Kong private investment firm which was one of the initial developers and distributors of digital video (MPEG) technology in China.
"Fred Young is the quintessential 'China hand' uniquely respected by business and government leaders throughout Greater China," commented James MacKay, Chairman of both Sure Trace and True Product ID. "The addition of Fred and his extraordinary relationships, network, understanding, and experience in connection with China, especially as they pertain to next generation technology and intellectual property rights, is a reaffirmation of, and will bolster, our strong respect and friendship for and with China and TPID's and China's joint commitment towards establishing a Global Anti-Counterfeiting Standard. Dedicated to establishing such a Global Anti-Counterfeiting Standard, we continue to strive together towards China's vision of 'One World, One Dream.'"
"Rampant copyright infringement tops the political agenda as the Presidents of both China and the USA meet in Washington, DC this month," said Fred Young, who will attend formal meetings and functions connected with President Hu's upcoming visit. "Having dedicated a career to China affairs, I have a profound admiration for the extraordinary mutual respect and friendship that Chairman James MacKay has worked so hard to cultivate with China. Counterfeit pharmaceuticals, automobile and airplane parts, and consumer products have injured or killed countless people around the world. No other company is better positioned to halt the spread of counterfeiting worldwide than TPID and to establish a Global Anti-Piracy Standard that will not only help save businesses and governments billions of dollars but will more importantly also help save lives."
April 24, 2006

Richard A. Bendis, CEO and President of True Product ID, Inc. (TPID) (OTC Bulletin Board: ONTV), a wholly owned subsidiary of Sure Trace Security Corporation (OTC: SSTY), today announced the appointment of John. G. Voeller as Chief Technology Officer for True Product ID, Inc. Mr. Voeller is currently Senior Vice President, Chief Knowledge Officer and Chief Technology Officer for Black & Veatch, a multi-billion dollar global engineering and construction company based in Kansas City and will retain his position with the company in addition to his new role at True Product ID.
Voeller will be responsible for the strategic vision of TPID technology innovation and systems development of key anti-counterfeiting technology applications. "John Voeller adds the industry expertise and experience to expand the True Product ID technology across multiple business applications. His global strategic vision will be an asset that will change anti-counterfeiting methods for the future," comments James Mackay, Chairman of True Product ID.
"John Voeller is a global leader and innovator in technology. His engagement as a consultant to the Department of Homeland Security and his American Society of Mechanical Engineers (ASME) Fellowship in the office of Science and Technology Policy for the Executive Office of the President provide experience that will aid in the growth and market position of our new company," comments Richard A. Bendis, President and CEO of True Product ID.
"The problem of counterfeit goods of all kinds has always been with us and the impact of its growth is accelerating. The need for an accurate high-speed identification of goods as original in quality and source is equally critical. None of the traditional technologies of identification of goods is sufficient to perform these functions. True Product ID has taken a different tack to open the opportunity for true validation and verification," comments John Voeller.
Voeller has been responsible for the creation of five- and 10-year automation strategies and he is the principal architect of Powrtrak, the automated engineering system of Black & Veatch that was used to build over 600 power facilities around the world. This engineering system has been reviewed in articles in ENR, Forbes ASAP and CIO magazines. Voeller has started numerous companies in the technology sector and has been a board member on a number of others.
He has advised societies including ASME, the American Institute of Steel Construction, the American Society of Civil Engineers, the Civil Engineering Research Foundation, and has worked with a number of Federal agencies looking at the future automation in both physical and cyber domains.
He has served as Technical Leader for the Chemical, Biological, and Radiological Technology Alliance (CBRTA), working on advanced technology to deal with terrorist threats with 13 companies including Honeywell, 3M, Motorola, General Dynamics, Johns Hopkins-APL, Mayo Clinic, CUBRIC, Cargill, BD Sciences and Syracuse Research.
He has also served as chairman of ASME's Critical Asset Protection Initiative, leading eight teams of world experts in planning first responder actions and risk analysis of terrorist incidents.
Voeller was co-founder and chief technical officer of BV Solutions Group, as well as a recipient of the CIO Enterprise Value Award for 1997 from CIO magazine and the Award of Excellence from Engineering News Record magazine for 1998. He has also been the recipient of the Ed Forrest Award For Highest Achievement in Engineering Automation for 2000 and the CIO Premier 100 Award as one of the top 100 CIOs In The US for 2000.
He is a certified Professional Engineer in the states of Kansas and Michigan. He is a graduate of the Georgia Institute of Technology, BME, 1971.