Since beginning sales in the 4th quarter of last year thru the 3rd quarter of this year (year one sales), the Company has sold $55,409 worth of dolls (Cynthia Bailey dolls are probably a small portion of this). After subtracting the cost of sales of $51,340, their gross margin before corporate G&A, overhead, marketing, salaries, etc was $4,069 (or about 7.3% gross margin per doll sold).
You asked "how many dolls have been sold" - the company does not come right out and say the actual numbers, but using some rough math of a sales price ranging from $14.99 (HEB sales price) to $21.95 (OWOO website sales price) for the Lena and Valencia line - you can calculate the quantity of dolls sold. This would equate to range of 2500 to 3700 dolls sold during the 1st year.
Your statement about the doll price being too high brings up an interesting problem for the company. Clearly from the latest 9 month statement where the gross margin, after sales, was a negative $1 - the company is literally giving away the dolls at cost to break into the market - I suspect the HEB $14.99 sales price is break-even for them.
At one point earlier this year, there was comments that a 75,000 doll inventory build for the holidays was forthcoming (presumably to fulfill the initial Walmart order?). At a 7.3% margin on a $21.95 sales price, you are looking at a gross margin of $120k if they are successful in selling all of the dolls out. Not too shabby one might think?
However, keep in mind the company has to pay for that inventory up front (presumably thru convertible debt stock sales), as well as pay for the Operating expenses ($3.7 million for 9 months of 2014), interest expenses, past due** loans (as of September 30, 2014, several of the convertible debentures are delinquent), salaries, advertising, etc, etc, etc....
**On November 4, 2014, we were named as a defendant in a civil lawsuit filed by Darling Capital, LLC, (“Darling”) a creditor of ours, in the New York Supreme Court, County of New York. The plaintiff filed a Motion For Summary Judgment in Lieu of Complaint the same day. The plaintiff alleges, among other things, that we defaulted on our obligations under a Convertible Promissory Note held by Darling. The complaint seeks, among other relief, judgment against us in the amount of $57,627
