Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

Update from Bevnet sessions this morning in Santa Monica. Why Organic Energy Consumers are evolving the energy category.

1. 59% of energy drink and shot consumers are concerned about their safety in light of all the wrongful death law suits and the media coverage of the harmful effects of energy shots. Energy drinks are hard for consumers to trust because of non organic products associated with energy drinks and shots.

2. New research suggest that 44% of energy drink customers prefer beverages that are good for them and are seeking healthier choices in drinks.

3. Right or wrong all the negative publicity on energy drinks has had a heavy influence on consumers views of energy shots and drinks and on retailers.

4. The biggest new trend in energy drinks is a move toward organic based drinks and shots and more stores and category buyers are seeking these products out. They are looking for no genetic modifications and products that produce healthy well balanced energy in a safe delivery system to consumers.

5. This I find to be the best fact of all. 61% industry sales growth as the energy category evolves over the last year. All of this being said. Git-R Done Energy is on trend with the category and so far as it is the first energy shot to be both a energy shot and a health and wellness product and to have the worlds leading antioxidant. This category from what we are learning today is only going to grow and explode. We will see good things happen for HJOE over the next few years as the category starts to trend up and meet consumers needs.