Your data needs correcting/updating.
- The Forbes (and other publication) franchise visibility came in spring 2014, IMO as a result of (paid for by?) an advertising program purchased with the issuance of company stock on October 1, 2013 (not sure why that PR is no longer on the company's website).
- The multi-state BMOC master franchise program is the only franchise program announced since then. Announced at the same time (May 2014) was the purchase of Pavilion 117, a sports bar which was to be operated by BMOC and rebranded as Baristas, to open in July. A reasonable brand extension, although Seattle would seem a better location.
BUT, I am surprised you have mentioned BMOC -- page 5 of the company's recently amended Form 10-12 G-A, filed November 13, 2014, reported the deal is dead. But you get some slack on this -- page 21 of the subsequently filed Q3 10-Q (November 19, 2014) noted that capital would be needed to make the sports bar and BMOC franchises happen, as did page 20 of the aforementioned amended Form 10-12 G/A!!! (Side comment: huh???)
- A year ago BCCI announced a franchise-like JV In Florida which resulted in the opening of two stores in Cape Coral, accompanied by initial significant advertising. A third SW FL store was announced in Feb 2014 for opening in 'early Q2.' This third store has yet to open.
Net, there are not really any proof points for the appropriately desired franchise model.
- There is no evidence of an ongoing reality TV show.
A single episode of Grounded in Seattle (GIS) aired during 'infomercial time' on weTV (an October Saturday morning at about 0600 on the west coast, perhaps 0900 on the east coast). Prior to its airing, it was not visible in the weTV listings -- although other infomercials were. Mr. Henthorn announced there would be other October showings of this single episode -- but I could never find them in weTV listings, perhaps other posters can advise as to when they aired.
The company has not said that the show has been picked up by a network.
- On the positive side, points for audited financials and becoming a reporting company (despite the above-mentioned inconsistency), even though as a result previously reported profits were turned into huge losses -- in 2013 the loss was greater than revenue!
However, it is not obvious that the company's financials will attract significant institutional interest. Consider that in Q3 14 the company had $0.63 in operating losses and $0.30 in interest expense for every $1.00 of revenue. Although positioning as a 'growth story,' the company has closed about 25% of its kiosks since the beginning of Q4 13.
Also, the company is nowhere near qualifying for NASDAQ listing -- although the market cap is almost there, they have less than half of the co-required $5M of shareholder's equity.
