I am continuing to look into Shadow Beverages and Snacks, and thought that I would update on two more Ex Pepsi Executives within this team. When combined with L5, that is a lot of Pepsi.
I am just speculating that this means anything; 1. If I was far along into my career after being a VP at Pepsi, I don't think that I would be wasting my time on anything that wasn't serious. 2. Having ties and connections to such big companies will no doubt help in the success of MINE. We all must have learned by now how important connections are. 3. These guys have worked with the big boys, and know how to do it.
George Martinez (Owner and Founder) - Executive Pepsi Bottling Group (23 years) - Pelican Vending Solutions
Sam Jones (founder and Chief Operating Officer) - Exeutive at Pepsi and SoBe Beverages
Eric Fling (Vice President of Marketing and development) - Director of Field Marketing at Powerade - Director of Field Marketing at Vitaminwater - Field Channel Director of PepsiCo
- Proven leader in marketing, sales, brand and distributor management and strategic analysis with significant and diverse experiences within The Coca-Cola Company, glacéau, Pepsi Beverages North America, ACTIVATE drinks, and Shadow Beverages and Snacks, . Professional progression as an individual contributor advancing to the role of Executive Leader in Marketing, Sales, Development and Strategic Analytical functions across top tier consumer centric businesses. Demonstrated leadership capabilities with direct reports and project team leadership. A passion for developing and implementing targeted marketing and sales strategies designed to maximize the value and growth of brands and customer relationships. Experience in targeted Multicultural Marketing through advanced education, and retailer/supplier.
* I am not 100% clear on what is going on with Shadow Beverage and MINE, but I think the deal is that Avanzar will be the sole distributor in California of Shadow's line, which includes GNC products, but this in turn will no doubt open another door or two for VitaminFizz and L5's portfolio..
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