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Saturday, April 29, 2006 9:35:12 AM
Date: Tuesday 25th April 2006
Mobi-tickets® allow fans into secret Snow Patrol London gig
Mobiqa, in association with Vodafone Live and mobile marketing agency Enpocket, is proud to
announce that its unique mobile ticketing technology is being used to send mobi-tickets to Snow Patrol
fans for an exclusive secret gig in central London on Wednesday 26th April.
Only fans registered with the official Snow Patrol fan club were eligible to win a mobi-ticket, which
allows the ticket-holder plus a guest access to the gig.
Fans receive their tickets as an SMS message straight to their phone. The SMS message contains a
barcode that is simply scanned at the venue.
Mobiqa CEO Iain McCready said: “Mobi-tickets add to the excitement of a secret live music gig
because they are so instant, intuitive and personal. You don’t have to wait for the mail, all you need is
your mobile phone. Another beauty of Mobiqa technology is it offers promoters flexibility and lets them
release information to their audience at very short notice.”
Mobi-tickets are secure, easy to manage, eliminate touting, and make better economic sense than
printing and distributing a limited number of exclusive tickets. Each mobi-ticket is unique and can only
be used once.
Snow Patrol release their new single on Monday 24th April and their new album, which is a contender
for the number one spot, on 1st May.
http://www.mobiqa.com
For more information, please contact Beverley Bruce – beverley.bruce@greatcircle.co.uk, or
telephone +44 (0)131 225 4646.
NOTES TO EDITORS
Mobiqa is the world leader in mobile ticketing and mobile couponing solutions. Its services are based
on the delivery of standard barcodes to mobile phones via SMS and MMS.
Mobiqa’s patented technology ensures that the barcoded tickets/coupons hit virtually all handsets on
the market. The technology is available on six continents and in 28 countries including the USA and
China. It has created a number of ‘world firsts’ in concert and event ticketing as well as multimedia
coupon promotions.
Mobiqa is a private limited company headquartered in Scotland.
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