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Friday, December 05, 2014 10:58:57 AM
Re-naming an already failed product launch and calling it BRILLIANT isn't what constitutes successful commercialization...and so far all we've seen from WNBD since announcing 3 months ago that Miele Canada is going to be its distributor of their re-named BRILLIANT wet cleaning product is a local Barrie wet cleaner announced followed by this weeks Curtain Call company which the market doesn't even know if it's an actual paying customer or just a pilot project!
The fact that WNBD has zero budget to initiate a branding campaign to properly re-launch BRILLIANT and as this weeks PR clearly states are relying on Miele Ltd to hopefully find them some pilot projects is no different than all the failed product launches of WNBD's illustrious 9 year history...meaning the chances of WNBD getting relevant market penetration on BRILLIANT with zero supporting branding budget are about the same as their lack of success launching Kind, Regaurd1, Clean1, Trackmoist and the supposed commercialization of another co's product called Blau Aire Turbo.
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