Thursday, December 04, 2014 11:40:11 PM
The growth of Avanzar sounds like it is going well:
- More stores being added in CA weekly and including Walgreens
- 25% growth in San Diego
- Walmart! (not sure of the exact details)
- Winco
- Stater Bros
** The biggest news today though in my opinion is the deal with Shadow Beverages and Snacks of Phoenix, AZ. Have a look at the DD I did below, pretty interesting, and two more Ex Pepsi executives joining up with the 'old team.'
Shadow Beverage and Snacks
*George Martinez
- President and founder
- Former Pepsi Bottling Group (23 years)
- Pelican Vending Solutions
Sam Jones
- Exeutive at Pepsi and SoBe Beverages
Shadow was founded in 2008 by George Martinez and Sam Jones, beverage executives with broad experience from the Pepsi System.The vision since inception has been to be an incubator of beverage and snack products in the “Better for You” nutritional and functional categories.
http://www.bevnet.com/news/2013/shadow-beverages-names-former-pepsico-executive-as-cmo
Shadow Beverage names former Pepsi Executive as:
http://www.bevnet.com/news/2013/shadow-beverages-names-former-pepsico-executive-as-cmo
Sam Jones in Food and Drink International (interesting read)
http://www.fooddrink-magazine.com/index.php/articles/producers/1314-shadow-beverages-and-snacks
The two gained experience working at Pepsi and SoBe. In 2008, Jones and Martinez decided to work together and build a beverage business plan that was inclusive of incubation and longevity within the beverage space. “We wanted to create an operating company which could handle more than one brand, similar to the large consumer product companies like DPSG, Pepsi and Coke – a house to more than one brand,” Jones recalls.
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