Bebida Beverage Company (BBDA)

[elbiatcho1]

It was a fad for a little while via well advertised PR campaign.

Biggest problem was/is still formula/syrup branding and expense/cup. If Sodastream was able to hook up with Coke or Pepsi then it would have bailed them out big time, otherwise most of those self-made wanna-be formulas are rather horrible tasting.

"In October 2014, SodaStream announced its 2014 revenue and profit were much lower than expected, lowering the company's shares significantly."

Typical BW move, join the party late. CEO BW blew it with the hemp ice cream/soda when he pumped it while the MJ fad was on its way down.