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Steam Track, Inc. (OTCBB: STTK) Brief Report
The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
Steam Track announced the launch of its new RadioLoyalty mobile App for Android devices. The release marks an important milestone for StreamTrack Media in its mobile strategy.
Key features include:
Integration with Opera Software’s Admarvel Advertising Platform with ad serving technology supporting display and rich media including video
A completely redesigned interface that is easy to navigate through its central dashboard and larger search display results
Navigational pages including: about, now playing, stations, search, favorite and my account
Greater flexibility to support multiple stream formats including AAC+ and MP3
Support for multiple bit rate streams including 64K and 128K
Increased functional stability resulting in better user experience
Improved audio quality
Michael Hill, CEO of StreamTrack stated: “In addition to superior listener experience from the optimized interface and larger station display, we have implemented a key step in our plan of greater mobile monetization of our listener base. We looked at multiple options in evaluating the best advertising platform, and Opera Software was the clear winner. Its technology is impressive and its AdMarvel platform is being utilized by some of the top brands in the world including CBS, the Discovery Channel, Pandora and T-Mobile. We plan to release the new iOs App over the next week and we look forward to rapid mobile growth in listeners and revenue.”
Hill Continued, “As we rollout our mobile strategy, we look to secure partnerships with content owners across multiple verticals to include bands and artists, casual gaming, motion pictures, health and wellness, medical/wellness and fantasy sports just to name a few. This will further enable the integration of our monetization platform within industries outside of music.”
