Nate's Food Company (NHMD)

[Lyons2112]

When we were receiving no information about the companies future plans, prior to proper forms being filed, everyone was upset about lack of transparency. Joseph Wade, of WB Partners, explained: no information before the form 10's clear. Now, we have information that people perceive as too ambitious. After talking to Mr Wade, at the Vegas product release party, I got the impression they have plans for the company that far exceed our expectations. I liked todays press release: it spelled out their future plans very lucidly.


1. The Company is currently finalizing its strategic sales plan. The strategic plan is used by the Company to coordinate its sales and marketing functions to drive customers to its products. Currently, the Company is looking at a 3-phase rollout process.

Phase 1: rollout with one division of a membership store (i.e. Costco) and then proceed to expand throughout the other divisions. The Company has internally used Costco as a possible customer for its first phase.

Phase 2: introduce the product to convenient stores such as 7-11. The Company prefers the convenient store model because the number of convenient stores is significantly higher than traditional retail grocery stores. For example, 7-11 has 54,200 stores in 16 countries of which 10,400 are in North America. These stores provide a large footprint in North American but also allow was easy expansion internationally.

Phase 3: This phase consists of placement of the Company’s products in Walmart and/or Target.

The Company is still finalizing it strategy and is preparing for deliveries to begin March 1st or April 1st.

As far as guacamole, in a can is concerned; if people bothered to watch my Vegas interview with Nate, they would have learned a few things concerning that. The Guacamole market is 3 times larger than pancakes i.e. $3.5 billion. Nate's going to surprise every with how good this product is going to be, One Minute Omelet e too. Egg market is $8.5 billion. I am personally looking forward to the brownies.
Nate's a bit of a culinary genius and we all get to ride his coat taila to success. This company is in it's infancy. It's not going to stay that way. Years from now, people will be saying: I could have bought in at 12 cents but my order for 10.5 didn't get filled.