Titan Medical Inc (TMDIF)

[Daktari]

ISRG's business model was great in the pre-cost conscious medical environment. The end to that era was inevitable. It's like coming out with the first automobile before there was a requirement for drivers license or traffic lights. I was part of that "successful" business model/marketing practice. They convinced me to do things to get my picture in the paper and add Intuitive's information to our website all so that they could market the robot. They did this at 2 different competing hospitals both of which I had privileges at. I was used a marketing tool. Yes this design made a lot of people a lot of money but that doesn't make it right. Marketing primarily to lay people (patients) goes against my core beliefs as a physician. No different than the Viagra commercials. On several occasions I have acquired referrals because the patient wanted to have a robotic surgery. I then have had to spend a significant amount of time convincing the patient that robotic surgery is of now benefit to them. It's the cart before the horse scenario. Their is Kool-Aid made by someone else and their is Kool-Aid that I make. SPORT is surgeon designed and developed. I don't care how long it takes to come to fruition. I will drink that Kool-Aid all day long.