I have to disagree with your statement about publicity. 'Getting the word out' is on par as a priority as distribution. This is the second time I've been in a situation that the company has excellent products but nobody knows about them and sales flounder, O/S increases and pps decreases. Marketing seems to be that cost that is put on the back burner, but it's a catch 22, without proper marketing revs will continue to be rubbish. Apart from a few tweets in the very beginning has anyone ever seen anything by Martha about her Essentials line, cuz I haven't. Has NRTI sent out anyone to see exactly where their products are in these 18k outlets, maybe they're on the bottom shelf out of eye line?
Personally I would have preferred to see a doubling of the O/S to disseminate a full blown, targeted, marketing strategy, as in TV ads.
It's no use having great products in the world if nobody knows about them. JMO
IT'S BETTER TO TRY AND FAIL....THAN FAIL TO TRY! NEVER GIVE UP 
