Applied DNA Sciences Inc (APDN)

[Go_APDN]

I gather that APDN makes a high profit on authenticating in the lab samples sent to them by its customers. If that model is not feasible and instead requires some type of reader that can be used out in the field, what are the implications for the company's bottom line on a go-forward basis? Just how many markers, for which they charge just fractions of a penny, would they have to sell to make any type of significant profit?

Is this a case where another larger company could simply fold apdn (once a workable field reader is commercialized) into its own operations and then offer the markers basically for free as more of a added-value service to help generate customer loyalty and enhance its own brand awareness?

I guess the question I'm asking is whether APDN's business model is doomed by its own success at being able to mass produce virtually costless markers, which can then be verified by customers out in the field? Where will the large revenue streams come from? The markers? The field testing chips/devices? And it's not as if there aren't other cost effective alternatives out in the market and perhaps emerging. I think the rationale for APDN's business model is coming under increasing scrutiny by investors.