Enough Kvetching, Now for the Bull Case
I've made it pretty clear that I'm disgruntled as an ERBB shareholder but I can't stand just complaining about problems when the time could be better spent exploring solutions. I still feel this company has a chance. There is still some fight in the dog and it's not ready to be taken out behind the barn. The following is my opinion of what American Green needs to do in an effort to bring value to ERBB:
Zazzz
Get the damn thing to market already!
I'm sick of hearing that AG doesn't want to release a less than ready prime time player. They've already done that, and then re-released it, and then re-designed and re-released it again so I'm calling bullshit there. Put the darn machine in the 6 supposed shops, plug it in and use the real world feedback to expand as needed. Maybe even hire reps to routinely check on the machine, discuss it with customers and observe use in the field. But most important, stop tinkering around with new designs and other crap.
MOST IMPORTANT WITH ZAZZZ GOING FORWARD IS GETTING A CREDIBLE DEMO VIDEO OF THE MACHINES USE INVOLVING AN ACTUAL PURCHASE. Shoot a legitimate video with Stephen showing a customer how to use the machine;
I'm not talking about a quick iPhone video or news soundbite with little substance.
Show Stephen explicitly explaining each step, especially the verification process. Also show someone getting denied access to prove the ID process is legit.
OneBode
Disclose WTF is happening. At this point it doesn't matter good or bad, but it is the uncertainty that makes the situation so volatile. I'm more worried about this topic than almost anything else because it could have far reaching legal consequences of not properly handled.
Jurassic Water
The $1.17m order has become a bit of a unicorn and hasn't showed up on balance sheets. Again of similar concern as the OneBode issue, but also another example of a failure to meet demand.
Shareholder Conference
Stephen needs to gather his druthers and communicate with shareholders. This doesn't have to be some sort of live streaming conference but it shouldn't be yet another "interview" on some burner media outlet. The company needs to come clean about operations because, again, the lack of guidance is perhaps more disturbing to shareholders than the executions failures.
Share Float / Uplisting
I'm not terribly concerned with the large float. If American Green could reach even my lowest of revenue projections they would be making money by now. And if those goals were met, the company could aggressively buy back shares in an effort to get uplisted. Of course, this all assumes that operational goals were met but that clearly has not happened.
Guys I like American Green but in its current state the company is not healthy.
