Well we can't blame Mr James this time. The pr is explicitly stating which kind of product to expect and he is as pushy as he can possibly be, imo lol, in providing arguments to have confidence in what they're up to.
No word about our freelance nutritionist though. Guess he didn't make it to SF, which is kinda weird at this stage in the development of the products, no?
If they can prove they don't need in house expertise to develop new products, they might as well broaden their range of products to smart phones, action camera's and all electric vehicles. We're not dead yet (;