Saturday, November 22, 2014 1:08:58 PM
In Transenterix's case, they cleverly thought to attract more investors we'll discount the Reverse Split share price of a share from $10 all the way down to $4 (60% discount). They were trying to tell the market "Look at what a deal this is, 60% discount" but the market said "this company has been overvalued, even $4 is too high" and now it's really trading at about $.47 PPS pre-reverse split. Obviously recent news has also impacted PPS also, but investors invested prior to the reverse spilt have to get to $10 PPS to break even or be where they were prior to R/S.
Lesson: just because a strategy is feasible, doesn't mean it is advisable.
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