Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

BCCI's RLTR shares DID increase $100K, BUT...

That is because they had decreased by almost that same amount since September 30, as the market was apparently unimpressed by the ongoing prospects for Grounded in Seattle following its October debut (PS. Does anyone know whether even the 'pilot' informercial ever had another airing?).

But it is worth talking about why this week's RLTR increase. It was because of the debut of an RLTR radio show, Loudmouth News, which covers companies in the legal marijuana business. It debuted in Lake Tahoe, a New Mexico station has said it will carry it, and RLTR says they are in talks for national syndication.

So, RLTR stock could well go higher, helping BCCI in the process. However. today's RLTR valuation for BCCI of $109K (using the methodology per the 10-K) amounts to only .00035, or about 1% of BCCI's valuation.

Net: hard to move the BCCI pps needle with RLTR. Need more and profitable coffee kiosks, or profitable brand extension; current model of losing $.93 (operating loss plus interest expense) for every $1 of revenue is not sustainable.