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Monday, November 17, 2014 4:48:57 PM
I'm not really sure that a shift to mass market retailers should lead to channel stuffing. Typically, major retailers don't take more inventory than necessary...so, I doubt that channel stuffing is the case here.
Also, Musclepharm sales have not really crashed at any point.
I personally expected $40-45 million in sales for the third quarter as that was in line with Musclepharm's guidance for the revenue of the year. I mean, things are tight overseas and domestically, there has been a lot of competitive pressures lately from Cellucore in the pre-workout segment and from Isolate whey protein products.
When I've been to Walmart, it seems like Walmart is the one that has been channel bluffing....Arnold Iron has been sold out.
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