Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

the goodwill is pretty low with companies like Dymatize selling for p/s = 2....Musclepharm is not Gaspari Nutrition....it got some valuable following, in particularly internationally.

really, the goodwill is more like $60 million than $6 million.....goodwill can deplete any moment though, so let's hope Musclepharm doesn't fck up too much going forward.


Musclepharm will report better number going forward as it's new channels will be reflected to greater extent.

Musclepharm is facing increasing competition, so it doesn't have any other choice than going the branding route, the market expansion route and the multi point competition route...meaning it puts pressure on competitors across multiple product category markets, multiple channels, multiple locations...Musclepharm doesn't quit....it takes up the fight, for eventually improving it's pricing power and to eventually conquer market share.

Rome wasn't built in one day, give it time!