DABOSS: More relevant stats:
I don't know what Dell's gross profit was in its first year. I do, however, know a figure that is more relevant here - the gross profit and GP margin on e.Digital products sold from 10/1/01-12/31/02 (the last 5 quarters reported):
Product Revenue: $2,250,990
Cost of Product Revenue: $4,716,911
Gross Profit: ($2,465,921)
Gross Profit Margin: -110%
In other words, since e.Digital began selling its own products, each $1 in product revenue has cost $2.10.
If you include Collier's salary, the business plan to sell products put the company over $2.5 million more in the deeper than if they had done nothing at all.
