Friday, November 14, 2014 3:39:16 PM
This is a path BBDA went down many times, mostly to fuel the love that the CEO of BBDA has for NASCAR. Certainly, I think there is a difference between Vanis, his expertise and inks to high powered names in the beverage business, and the CEO of BBDA.
Racing can provide lots of exposure and could be productive if done correctly. Hopefully, MINE will not blow this as BBDA did.
Again, read about BBDA to understand my misgivings.
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