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November 14, 2014
DIGITAL CADDIES SELECTED TO PROMOTE NEW CALLAWAY DRIVER LAUNCH
Digital Caddies’ audience targeted by Callaway Golf for introduction of Big Bertha Alpha 815
Digital Caddies, Inc. (OTCPK: CADY), a leader in the on-course delivery of technology services and content to golfers, announces Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers.
“Having such an iconic golf brand like Callaway Golf include our network to promote the launch of its new Big Bertha Alpha 815 driver is a significant milestone for our company,” said Terry Olson, publisher for Digital Caddies. “The Alpha 815 driver launch provides Digital Caddies with the opportunity to measure active golfer engagement, sales lift and intent to purchase against a new product introduction from a flagship brand. Additionally, this campaign provides us with the ability to showcase our capabilities as we will strategically deploy a digital ad mix including full-screen video, banners and a data capture component targeted to active golfers across the Sun Belt states. Our golf course partners and the PGA staff at the selected facilities are equally thrilled with the news, as the campaign will directly support their on-course sales of Callaway product, an additional benefit of our technology.”
About Digital Caddies
Digital Caddies currently has more than 11,000 interactive screens installed on more than 150 courses in the top 20 DMAs across the country. New screens are coming online daily.
Our network provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics. For more information about Digital Caddies, please visit www.digitalcaddies.net.
